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Marketing

Bachelor of Science in Business Administration – Marketing

As a marketing major, you will obtain the skills and knowledge that will allow you to shape the strategic direction of every type of company from the smallest start-ups to the world’s largest firms. You will learn how to develop new products, build strong brands, set optimal prices, create powerful communications, utilize digital media, target markets, and manage customer relationships and product distribution within a dynamic global environment. You will become able to understand and satisfy customers’ needs and desires as well as predict consumer behavior. Upon graduation, you will be an attractive candidate to companies interviewing for product, advertising, Internet and mobile media, marketing research, and sales positions.

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