As a marketing major, you will obtain the skills and knowledge that will allow you to shape the strategic direction of every type of company from the smallest start-ups to the world’s largest firms. You will learn how to develop new products, build strong brands, set optimal prices, create powerful communications, utilize digital media, target markets, and manage customer relationships and product distribution, all within a global environment.
Advisors
Curriculum Sheets
Curriculum Sheet Notice:
Use the Curriculum Sheet that matches the year you started at URI. If you started at URI in fall 2019, select the 2019 sheet. If you started in spring 2021, select the 2020 sheet.
Major Entry Requirements
- Complete 42 units with an overall minimum GPA of 2.50.
- Complete BAI 111, ACC 201, BAI 210 and ECN 201 with a GPA of at least 3.00
OR
Complete BAI 111, ACC 201, ACC 202, BAI 210 and ECN 201 and 202 with a GPA of at least 2.70. - Complete URI 101.
