College of Business Administration

Ballentine Hall, 7 Lippitt Road, Kingston, RI 02881


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Christy Ashley

Christy Ashley
  • Assistant Professor
  • Area: Marketing
  • Phone: 401.874.4172
  • Email:
  • Mailing Address: Ballentine 232, 7 Lippitt Road, Kingston, RI 02881


Christy Ashley (Ph.D., University of Rhode Island) joined the faculty as an Assistant Professor of Marketing in Fall 2015.  She was previously an Associate Professor of Marketing and Research Fellow at East Carolina University, where she was recognized as a leading Scholar-Teacher and as the top Alumni Teaching Award recipient at the University level. Prior to that, she was an Assistant Professor of Marketing at Fairfield University, and she has industry experience in direct marketing, new media marketing, and retail and service management.

Christy’s main research interests include customer experience management, creativity, and consumer-brand relationships.  She focuses on how retailers, advertising, and new media impact consumer-brand relationships.  Her publications have appeared in the Journal of Retailing, the Journal of Advertising, the Journal of Public Policy & Marketing, the Journal of Business Research, Psychology & Marketing, and Marketing Education Review, among others.

Christy is committed to fostering the talents of the “Big Thinkers” at the University of Rhode Island and in the community. She looks forward to engaging with the Ph.D. students, and will help guide them in the Consumer Behavior Ph.D. seminar.  She will also teach Marketing Research and Social Media Marketing at the undergraduate level, and will continue to use innovative methods to help students gain hands-on experience with real-world marketing challenges.

Although she is not a native, she adopted Narragansett, Rhode Island as “home.”  She resides there with her husband Jay Oliver (who also earned his Ph.D. at the University of Rhode Island), their two children, and a free-spirited Golden Retriever.


Selected Recent Publications

Ashley, Christy, Erin M. Gillespie, and Stephanie M. Noble (forthcoming), “The Effect of Loyalty Program Fees on Program Perceptions and Engagement,” Journal of Business Research, Accepted September, 2015.

Ashley, Christy and Tracy L. Tuten (2015), “Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement,” Psychology & Marketing, 32(1), 15-27.

Ashley, Christy and Stephanie M. Noble (2014), “It’s Closing Time: Territorial Behaviors from Customers in Response to Front Line Employees,” Journal of Retailing, 90(1), 74-92.

For a more complete list, please see Christy Ashley’s Google Scholar profile.


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