National Grid Community Initiative Pilot

The objective of this project is to provide grassroots public education, outreach, marketing and public relations services to National Grid in order to increase awareness and measurable participation in specific National Grid residential and small commercial energy efficiency programs. Building on our outreach goals for the EPA project, we will focus our efforts on the City of Warwick and the Town of South Kingstown. We will draw upon the wealth of knowledge and expertise at the URI Outreach Center, as part of the Land Grant system, in the design and implementation of an outreach program that will achieve true behavioral change among stakeholders. The training programs, including the specific messages, audience segments, educational methods and methods of delivery will be shaped by survey and interview results and will employ well-established social marketing tools and techniques. Social marketing uses the principles of commercial marketing and social psychology to influence behavior, often in the realms of environment or health. Social marketing tools include providing opportunities for commitment, use of social norms, multiple modes of communication and incorporation of incentives to promote change.

For more information contact Kristina DiSanto at kdisanto@mail.uri.edu or 401.874.4524.