{"id":44632,"date":"2025-12-29T13:30:46","date_gmt":"2025-12-29T18:30:46","guid":{"rendered":"https:\/\/web.uri.edu\/business\/?page_id=44632"},"modified":"2025-12-29T13:36:49","modified_gmt":"2025-12-29T18:36:49","slug":"curriculum","status":"publish","type":"page","link":"https:\/\/web.uri.edu\/business\/academics\/undergraduate\/marketing\/curriculum\/","title":{"rendered":"Curriculum"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Marketing<\/h1>\n\n\n<section class=\"cl-wrapper cl-menu-wrapper\"><nav id=\"\" class=\"cl-menu  \" data-name=\"Marketing\" data-show-title=\"0\"><ul id=\"menu-marketing\" class=\"cl-menu-list cl-menu-list-no-js\"><li id=\"menu-item-44635\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-44635\"><a href=\"https:\/\/web.uri.edu\/business\/academics\/undergraduate\/marketing\/\">Overview<\/a><\/li>\n<li id=\"menu-item-44634\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-44634\"><a href=\"https:\/\/web.uri.edu\/business\/academics\/undergraduate\/marketing\/curriculum\/\">Curriculum<\/a><\/li>\n<li id=\"menu-item-44647\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-44647\"><a href=\"https:\/\/web.uri.edu\/business\/academics\/undergraduate\/marketing\/beyond-the-classroom\/\">Beyond the Classroom<\/a><\/li>\n<li id=\"menu-item-44646\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-44646\"><a href=\"https:\/\/web.uri.edu\/business\/academics\/undergraduate\/marketing\/careers-and-internships\/\">Careers and Internships<\/a><\/li>\n<li id=\"menu-item-44650\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-44650\"><a href=\"https:\/\/web.uri.edu\/business\/academics\/undergraduate\/marketing\/faculty\/\">Faculty<\/a><\/li>\n<\/ul><\/nav><\/section>\n\n\n<h2 class=\"wp-block-heading\">Curriculum<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>You must complete 120 total credits to graduate, with 21 credits in the major and one professional elective, for a total of 24 credits. The marketing courses include:<\/p>\n\n\n\n<p>MKT 366: Consumer Behavior<br>MKT 367: Marketing Research<br>MKT 470: Strategic Marketing Management<\/p>\n\n\n\n<p>Choose at least 4 of the following:<br>MKT 465: Marketing Communications<br>MKT 467: Customer Analytics<br>MKT 468: Global Marketing<br>MKT 469 Special Topics in Marketing<br>MKT 475: Social Media for Marketing<br>MKT 476: Machine Learning for Business Intelligence<\/p>\n\n\n\n<p>Choose one additional business course at the 300 level or above, which can be an additional marketing course or a different professional elective.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><a class=\"cl-button  block-level prominent\" href=\"https:\/\/web.uri.edu\/advising\/marketing-b-s\/?sf_action=get_data&#038;sf_data=all&#038;_sft_category=college-of-business\" title=\"\">curriculum sheets<\/a>\n\n<a class=\"cl-button   prominent\" href=\"https:\/\/web.uri.edu\/catalog\/#\/courses?group=Marketing\" title=\"\">Course descriptions<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Curriculum You must complete 120 total credits to graduate, with 21 credits in the major and one professional elective, for a total of 24 credits. The marketing courses include: MKT 366: Consumer BehaviorMKT 367: Marketing ResearchMKT 470: Strategic Marketing Management Choose at least 4 of the following:MKT 465: Marketing CommunicationsMKT 467: Customer AnalyticsMKT 468: [&hellip;]<\/p>\n","protected":false},"author":5286,"featured_media":0,"parent":44630,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-44632","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/web.uri.edu\/business\/wp-json\/wp\/v2\/pages\/44632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web.uri.edu\/business\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/web.uri.edu\/business\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/business\/wp-json\/wp\/v2\/users\/5286"}],"replies":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/business\/wp-json\/wp\/v2\/comments?post=44632"}],"version-history":[{"count":2,"href":"https:\/\/web.uri.edu\/business\/wp-json\/wp\/v2\/pages\/44632\/revisions"}],"predecessor-version":[{"id":44643,"href":"https:\/\/web.uri.edu\/business\/wp-json\/wp\/v2\/pages\/44632\/revisions\/44643"}],"up":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/business\/wp-json\/wp\/v2\/pages\/44630"}],"wp:attachment":[{"href":"https:\/\/web.uri.edu\/business\/wp-json\/wp\/v2\/media?parent=44632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}