{"id":46731,"date":"2026-04-30T14:12:53","date_gmt":"2026-04-30T18:12:53","guid":{"rendered":"https:\/\/web.uri.edu\/business\/?page_id=46731"},"modified":"2026-04-30T14:15:36","modified_gmt":"2026-04-30T18:15:36","slug":"marketing-specialization","status":"publish","type":"page","link":"https:\/\/web.uri.edu\/business\/academics\/graduate\/m-s-in-management-msm\/marketing-specialization\/","title":{"rendered":"Marketing, Specialization"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Experiential, STEM-designated marketing track of URI&#8217;s Master of Science in Management emphasizes MarTech, consumer behavior, digital marketing, data analytics, and marketing applications of Artificial Intelligence.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><a class=\"cl-button   prominent\" href=\"https:\/\/web.uri.edu\/graduate-school\/apply\/\" title=\"\">Apply Today<\/a>\n\n<a class=\"cl-button  \" href=\"https:\/\/web.uri.edu\/business\/academics\/graduate\/rfi-graduate\/\" title=\"\">Request information<\/a><\/div>\n<\/div>\n\n\n\n<p>In addition to the MSM core courses, the Marketing specialization requires the following<br>courses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BUS509 Law and Ethics<\/li>\n\n\n\n<li>BUS 519 Marketing Decision-Making<\/li>\n\n\n\n<li>BUS532 Leadership<\/li>\n\n\n\n<li>BUS 584 Buyer Behavior<\/li>\n\n\n\n<li>BUS 588 Marketing Communications Management<\/li>\n\n\n\n<li>BUS 585 Marketing Research<\/li>\n\n\n\n<li>BUS 587 Product Management<\/li>\n<\/ul>\n\n\n\n<p>Organizations are seeking marketers with the ability to translate marketing intelligence into marketing strategies. Graduates will be able to gather and interpret qualitative and quantitative data, present insights effectively with the support of visualizations, and inform data-driven marketing strategies.<\/p>\n\n\n\n<p>The marketing specialization prepares graduates for <a href=\"https:\/\/www.bls.gov\/\">marketing positions<\/a> that are growing faster than average and have high starting salaries.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Example Career Paths<\/h2>\n\n\n\n<p><em>Marketing Analytics and Data Scientists:<\/em> Market Research Analyst or Marketing Data<br>Scientist, using data to forecast trends and measure campaign effectiveness. Average<br>Salary: $108,020 per year. Expected 10-Year Growth: 35% (much faster than average)<\/p>\n\n\n\n<p><em>Advertising &amp; Promotions: <\/em>Advertising Director or Manager, creating promotional<br>campaigns and overseeing creative teams. Average Salary: $156,580 per year.<br>Expected 10-year Growth: 6% (faster than average)<\/p>\n\n\n\n<p><em>Market Research Analysts:<\/em> Study market conditions to identify potential sales,<br>understand consumer preferences, and guide marketing strategies. Average Salary:<br>$74,680 per year. Expected 10-Year Growth: 13% (much faster than average).<\/p>\n\n\n\n<p><em>Other Roles include:<\/em> Senior Brand Manager or Brand Strategist; Digital Marketing<br>Director or Manager; Product Marketing Manager; Account\/Client Manager; Public<br>Relations Manager; or Content Strategy Manager.<\/p>\n\n\n\n<p>Applicants to the ABM need to have earned a minimum of 75 credits toward their BSBA and 90 credits to start the ABM, have a current GPA of 3.2 or higher, and have completed an internship. UP to six credits of approved graduate eligible coursework can be counted toward both the bachelor&#8217;s and master&#8217;s degrees and the student is eligible, with the approval of the Graduate Director, to take other graduate level courses during their senior year toward their master&#8217;s degree while completing undergraduate requirements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experiential, STEM-designated marketing track of URI&#8217;s Master of Science in Management emphasizes MarTech, consumer behavior, digital marketing, data analytics, and marketing applications of Artificial Intelligence. In addition to the MSM core courses, the Marketing specialization requires the followingcourses: Organizations are seeking marketers with the ability to translate marketing intelligence into marketing strategies. Graduates will be [&hellip;]<\/p>\n","protected":false},"author":1562,"featured_media":0,"parent":44945,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-46731","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/web.uri.edu\/business\/wp-json\/wp\/v2\/pages\/46731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web.uri.edu\/business\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/web.uri.edu\/business\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/business\/wp-json\/wp\/v2\/users\/1562"}],"replies":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/business\/wp-json\/wp\/v2\/comments?post=46731"}],"version-history":[{"count":3,"href":"https:\/\/web.uri.edu\/business\/wp-json\/wp\/v2\/pages\/46731\/revisions"}],"predecessor-version":[{"id":46736,"href":"https:\/\/web.uri.edu\/business\/wp-json\/wp\/v2\/pages\/46731\/revisions\/46736"}],"up":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/business\/wp-json\/wp\/v2\/pages\/44945"}],"wp:attachment":[{"href":"https:\/\/web.uri.edu\/business\/wp-json\/wp\/v2\/media?parent=46731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}