{"id":55668,"date":"2025-04-04T13:05:52","date_gmt":"2025-04-04T17:05:52","guid":{"rendered":"https:\/\/web.uri.edu\/external-relations\/?page_id=55668"},"modified":"2026-01-28T10:58:51","modified_gmt":"2026-01-28T15:58:51","slug":"creative-strategy","status":"publish","type":"page","link":"https:\/\/web.uri.edu\/external-relations\/creative-strategy\/","title":{"rendered":"Creative Strategy"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Print Design<\/h2>\n\n\n\n<p>Professional, targeted print work \u2014 annual reports, brochures, invitations, banners \u2014 should be both stunning and strategic. Our professional editing and design staff are committed to conveying your message in a memorable and meaningful way.<\/p>\n\n\n\n<p>We&#8217;ll work with you to create custom publications to suit your specific project needs while also being mindful of your goals, audience, and budget constraints.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Targeted Email<\/h2>\n\n\n\n<p>Sometimes called e-blasts or bulk mail, targeted email allows messages to be pushed directly to your reader&#8217;s inbox. The University has adopted a new platform for targeted email that includes sending, click-through statistics, list building and list management. To increase efficiency, Colleges and departments that are using other targeted email tools are expected to migrate to the University\u2019s platform.<\/p>\n\n\n\n<p>The sending schedule for targeted email is managed by Publications and Creative Services, and there is limited availability for custom email campaigns. As an alternative to dedicated email campaigns, we often recommend placement in existing electronic communications including URI Today, URI News, Next Week @ URI, Social Media, and more.<\/p>\n\n\n\n<p>When determining whether a targeted email is the best solution for your message, consider the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is the topic of the message? (e.g. news, event, invitation)<\/li>\n\n\n\n<li>What action should the recipient of your message take?<\/li>\n\n\n\n<li>What is the message you need to convey?<\/li>\n\n\n\n<li>Who is your audience? internal (URI faculty, staff, students), or external (includes friends of URI)<\/li>\n\n\n\n<li>How frequently should the message be delivered?<\/li>\n\n\n\n<li>Is additional information available on a website?<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<\/p>\n<div class=\"uri-people-tool cl-tiles halves\"><div class=\"peopleitem h-card has-thumbnail\">\n\t<header>\n\t\t<div class=\"header\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"450\" src=\"https:\/\/web.uri.edu\/external-relations\/wp-content\/uploads\/sites\/1443\/josh-araujo.jpg\" class=\"u-photo  wp-post-image\" alt=\"\" srcset=\"https:\/\/web.uri.edu\/external-relations\/wp-content\/uploads\/sites\/1443\/josh-araujo.jpg 400w, https:\/\/web.uri.edu\/external-relations\/wp-content\/uploads\/sites\/1443\/josh-araujo-267x300.jpg 267w, https:\/\/web.uri.edu\/external-relations\/wp-content\/uploads\/sites\/1443\/josh-araujo-364x410.jpg 364w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"p-name\">Josh Araujo<\/h3>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/header>\n\t<div class=\"inside\">\n\n\t\t<p class=\"people-title p-job-title\">Production Coordinator<\/p>\n\t\t\n\t\t\t\t<p class=\"people-department\"><\/p>\n\t\t\n\t\t\n\t\t\t\t\t<p class=\"people-misc\"><span class=\"p-tel\">401.874.2075<\/span> <br> <a class=\"u-email\" href=\"mailto:joshua_araujo@uri.edu\">joshua_araujo@uri.edu<\/a><\/p>\n\t\t\n\t\t<div style=\"clear:both;\"><\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<p>\n\n\n<a class=\"cl-button   prominent\" href=\"https:\/\/form.asana.com\/?k=_b0dl-yEje43ydlkd1iKOw&#038;d=949500251446451\" title=\"\">Make a request<\/a>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Print Design Professional, targeted print work \u2014 annual reports, brochures, invitations, banners \u2014 should be both stunning and strategic. Our professional editing and design staff are committed to conveying your message in a memorable and meaningful way. We&#8217;ll work with you to create custom publications to suit your specific project needs while also being mindful [&hellip;]<\/p>\n","protected":false},"author":1338,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-55668","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/web.uri.edu\/external-relations\/wp-json\/wp\/v2\/pages\/55668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web.uri.edu\/external-relations\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/web.uri.edu\/external-relations\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/external-relations\/wp-json\/wp\/v2\/users\/1338"}],"replies":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/external-relations\/wp-json\/wp\/v2\/comments?post=55668"}],"version-history":[{"count":5,"href":"https:\/\/web.uri.edu\/external-relations\/wp-json\/wp\/v2\/pages\/55668\/revisions"}],"predecessor-version":[{"id":55834,"href":"https:\/\/web.uri.edu\/external-relations\/wp-json\/wp\/v2\/pages\/55668\/revisions\/55834"}],"wp:attachment":[{"href":"https:\/\/web.uri.edu\/external-relations\/wp-json\/wp\/v2\/media?parent=55668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}