{"id":159113,"date":"2020-06-23T13:34:23","date_gmt":"2020-06-23T17:34:23","guid":{"rendered":"https:\/\/web.uri.edu\/gso\/?page_id=159113"},"modified":"2021-09-07T22:29:26","modified_gmt":"2021-09-08T02:29:26","slug":"branding-and-identity-toolkit","status":"publish","type":"page","link":"https:\/\/web.uri.edu\/gso\/administration\/public-engagement-archive\/branding-and-identity-toolkit\/","title":{"rendered":"Branding and Identity Toolkit"},"content":{"rendered":"
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As part of the University of Rhode Island (URI) the Graduate School of Oceanography (GSO) speaks to a unique set of audiences. Best practices in branding and identity make clear the school’s relationship to URI and helps build recognition and familiarity among GSO’s own audiences.<\/p>\n

A branding system of URI graphics, copywriting and usage guidelines was published by URI’s external relations and communications office<\/a> in 2008, revised in 2016, and is in effect today. (The handbook for that university-wide system is available here.<\/a>) When applied correctly and consistently, an identity system conveys a unified look and voice for the institution as a whole.<\/p>\n

Additional elements, samples, and guidelines for branding and identity of GSO are readily accessible below. This collection augments the URI system with GSO-specific components.<\/p>\n

You are encouraged to use these files and associated advice when incorporating references to GSO in your own publications, such as a presentation or Web pages. Please contact GSO Public Engagement <\/a>if you’d like additional information or assistance.<\/p>\n<\/div>\n

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Official marks<\/p><\/div><\/div><\/a><\/div><\/div>\n

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The university's typography palette<\/p><\/div><\/div><\/a><\/div><\/div>\n

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URI and GSO editorial style guides<\/p><\/div><\/div><\/a><\/div><\/div>\n

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Specifications and usage of URI colors<\/p><\/div><\/div><\/a><\/div><\/div>\n

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Starter files with approved designs<\/p><\/div><\/div><\/a><\/div><\/div>\n

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A gallery of GSO photos and graphics<\/p><\/div><\/div><\/a><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

As part of the University of Rhode Island (URI) the Graduate School of Oceanography (GSO) speaks to a unique set of audiences. Best practices in branding and identity make clear the school’s relationship to URI and helps build recognition and familiarity among GSO’s own audiences. A branding system of URI graphics, copywriting and usage guidelines […]<\/p>\n","protected":false},"author":2120,"featured_media":0,"parent":152350,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-159113","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/web.uri.edu\/gso\/wp-json\/wp\/v2\/pages\/159113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web.uri.edu\/gso\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/web.uri.edu\/gso\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/gso\/wp-json\/wp\/v2\/users\/2120"}],"replies":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/gso\/wp-json\/wp\/v2\/comments?post=159113"}],"version-history":[{"count":7,"href":"https:\/\/web.uri.edu\/gso\/wp-json\/wp\/v2\/pages\/159113\/revisions"}],"predecessor-version":[{"id":174458,"href":"https:\/\/web.uri.edu\/gso\/wp-json\/wp\/v2\/pages\/159113\/revisions\/174458"}],"up":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/gso\/wp-json\/wp\/v2\/pages\/152350"}],"wp:attachment":[{"href":"https:\/\/web.uri.edu\/gso\/wp-json\/wp\/v2\/media?parent=159113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}