{"id":159461,"date":"2020-06-24T11:25:32","date_gmt":"2020-06-24T15:25:32","guid":{"rendered":"https:\/\/web.uri.edu\/gso\/?page_id=159461"},"modified":"2020-07-02T13:55:58","modified_gmt":"2020-07-02T17:55:58","slug":"branding-and-identity-toolkit-writing-style","status":"publish","type":"page","link":"https:\/\/web.uri.edu\/gso\/administration\/public-engagement-archive\/branding-and-identity-toolkit\/branding-and-identity-toolkit-writing-style\/","title":{"rendered":"Branding and Identity Toolkit \u2014 Writing Style"},"content":{"rendered":"<p>Grammatically correct English language is complicated enough. Yet there are additional stylistic conventions to guide writing by all URI and GSO communicators. Consistent application of &#8220;house style&#8221; for capitalization, punctuation, and more reinforces a high regard for the quality of your copy. It is a crucial aspect of what makes the URI\/GSO voice authoritative and impeccable.<\/p>\n<p>When writing on behalf of URI and GSO you must refer to and apply the Style Guides below. <strong>And it&#8217;s always a good idea to enlist the help of an editor and proofreader.<\/strong> While the first draft captures ideas and meaning, subsequent drafts will refine, polish and perfect your communication.<\/p>\n<p>URI&#8217;s External Relations and Communications office published this <a href=\"https:\/\/docs.google.com\/document\/d\/1-Vd3huBNv5Trq5kPhHF7noX-aMT6gi0V6Fyc-h_5m_M\/edit#heading=h.nyxf504it3tb\"> Editorial Style Guide.<\/a><\/p>\n<p>GSO builds on the URI Editorial Style Guide. <a href=\"https:\/\/docs.google.com\/document\/d\/1zH0P7nr1TBvqB_8wMwjMgDPM_7sXUUJ-4EK47qbtCK4\/\">Refer to this document<\/a> to learn how to handle the few unique needs and special situations that arise when writing for this School.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grammatically correct English language is complicated enough. Yet there are additional stylistic conventions to guide writing by all URI and GSO communicators. Consistent application of &#8220;house style&#8221; for capitalization, punctuation, and more reinforces a high regard for the quality of your copy. It is a crucial aspect of what makes the URI\/GSO voice authoritative and [&hellip;]<\/p>\n","protected":false},"author":2120,"featured_media":0,"parent":159113,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-159461","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/web.uri.edu\/gso\/wp-json\/wp\/v2\/pages\/159461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web.uri.edu\/gso\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/web.uri.edu\/gso\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/gso\/wp-json\/wp\/v2\/users\/2120"}],"replies":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/gso\/wp-json\/wp\/v2\/comments?post=159461"}],"version-history":[{"count":5,"href":"https:\/\/web.uri.edu\/gso\/wp-json\/wp\/v2\/pages\/159461\/revisions"}],"predecessor-version":[{"id":160098,"href":"https:\/\/web.uri.edu\/gso\/wp-json\/wp\/v2\/pages\/159461\/revisions\/160098"}],"up":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/gso\/wp-json\/wp\/v2\/pages\/159113"}],"wp:attachment":[{"href":"https:\/\/web.uri.edu\/gso\/wp-json\/wp\/v2\/media?parent=159461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}