{"id":28147,"date":"2025-03-05T09:23:31","date_gmt":"2025-03-05T14:23:31","guid":{"rendered":"https:\/\/web.uri.edu\/jterm\/mkt-265-marketing-principles\/"},"modified":"2026-01-13T13:24:22","modified_gmt":"2026-01-13T18:24:22","slug":"mkt-265-marketing-principles","status":"publish","type":"post","link":"https:\/\/web.uri.edu\/jterm\/mkt-265-marketing-principles\/","title":{"rendered":"MKT 265: Marketing Principles"},"content":{"rendered":"<p><strong>Instructor:<\/strong> <a href='mailto:alexandra_cain@uri.edu?subject=Questions%20regarding%20Winter%20J%20Term:%20%20-%20'>Cain, Alexandra P<\/a><br \/>\nAn introduction to marketing from a managerial viewpoint, focusing on brand management and marketing strategy. This course covers the fundamental aspects of marketing via a business lens, focusing on the strategic marketing choices that managers utilize to motivate consumers and generate revenue and profit for companies.<br \/>\n3 crs.<br \/>\n<strong>Schedule:<\/strong> Online<br \/>\n<strong>Start Date &#8211; End Date:<\/strong> 1\/2-1\/16<br \/>\n<strong>General education outcome:<\/strong> N\/A<br \/>\n<strong>Course delivery:<\/strong> Online-Asynchronous<br \/>\n<strong>Inclusive access fee: <\/strong>N\/A<br \/>\n<strong>Additional fees:<\/strong> No additional fees.<\/p>\n<p><a class=\"cl-button prominent\" title=\"\" href=\"https:\/\/web.uri.edu\/jterm\/register\/\" target=\"_blank\" rel=\"noopener\">Learn how to register<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An introduction to marketing from a managerial viewpoint, focusing on brand management and marketing strategy.<\/p>\n","protected":false},"author":5152,"featured_media":28206,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[80],"class_list":["post-28147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-undergraduate","tag-n-a"],"acf":[],"_links":{"self":[{"href":"https:\/\/web.uri.edu\/jterm\/wp-json\/wp\/v2\/posts\/28147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web.uri.edu\/jterm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web.uri.edu\/jterm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/jterm\/wp-json\/wp\/v2\/users\/5152"}],"replies":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/jterm\/wp-json\/wp\/v2\/comments?post=28147"}],"version-history":[{"count":5,"href":"https:\/\/web.uri.edu\/jterm\/wp-json\/wp\/v2\/posts\/28147\/revisions"}],"predecessor-version":[{"id":29334,"href":"https:\/\/web.uri.edu\/jterm\/wp-json\/wp\/v2\/posts\/28147\/revisions\/29334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/jterm\/wp-json\/wp\/v2\/media\/28206"}],"wp:attachment":[{"href":"https:\/\/web.uri.edu\/jterm\/wp-json\/wp\/v2\/media?parent=28147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web.uri.edu\/jterm\/wp-json\/wp\/v2\/categories?post=28147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web.uri.edu\/jterm\/wp-json\/wp\/v2\/tags?post=28147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}