{"id":29463,"date":"2026-09-16T13:34:33","date_gmt":"2026-09-16T17:34:33","guid":{"rendered":"https:\/\/web.uri.edu\/jterm\/mkt-475-digital-marketing-analytics-and-strategy\/"},"modified":"2026-09-16T15:03:08","modified_gmt":"2026-09-16T19:03:08","slug":"mkt-475-digital-marketing-analytics-and-strategy","status":"publish","type":"post","link":"https:\/\/web.uri.edu\/jterm\/mkt-475-digital-marketing-analytics-and-strategy\/","title":{"rendered":"MKT 475: Digital Marketing: Analytics and Strategy"},"content":{"rendered":"<p><strong>Instructor:<\/strong> <a href=\"mailto:jessica.mccarthy@uri.edu?subject=Questions%20regarding%20Winter%20J%20Term:%20%20-%20\">McCarthy, Jessica<\/a><br \/>\nAnalyze ways marketers adapt their strategies in digital environments. Apply analytical skills, digital marketing tools, and tactics. Develop strategies for digital marketing that help meet broad marketing objectives. (Lec. 3\/Online) Pre: MKT265 or MKT265H or by permission of instructor.<br \/>\n3 crs.<br \/>\n<strong>Schedule:<\/strong> Online<br \/>\n<strong>Start Date &#8211; End Date:<\/strong> 1\/4-1\/22<br \/>\n<strong>General education outcome:<\/strong> N\/A<br \/>\n<strong>Course delivery:<\/strong> Online-Asynchronous<br \/>\n<strong>Inclusive access fee: <\/strong>N\/A<br \/>\n<strong>Additional fees:<\/strong> No additional fees.<\/p>\n<p><a class=\"cl-button prominent\" title=\"\" href=\"https:\/\/web.uri.edu\/jterm\/register\/\" target=\"_blank\" rel=\"noopener\">Learn how to register<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analyze ways marketers adapt their strategies in digital environments.<\/p>\n","protected":false},"author":573,"featured_media":24369,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[80],"class_list":["post-29463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-undergraduate","tag-n-a"],"acf":[],"_links":{"self":[{"href":"https:\/\/web.uri.edu\/jterm\/wp-json\/wp\/v2\/posts\/29463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web.uri.edu\/jterm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web.uri.edu\/jterm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/jterm\/wp-json\/wp\/v2\/users\/573"}],"replies":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/jterm\/wp-json\/wp\/v2\/comments?post=29463"}],"version-history":[{"count":1,"href":"https:\/\/web.uri.edu\/jterm\/wp-json\/wp\/v2\/posts\/29463\/revisions"}],"predecessor-version":[{"id":29553,"href":"https:\/\/web.uri.edu\/jterm\/wp-json\/wp\/v2\/posts\/29463\/revisions\/29553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/jterm\/wp-json\/wp\/v2\/media\/24369"}],"wp:attachment":[{"href":"https:\/\/web.uri.edu\/jterm\/wp-json\/wp\/v2\/media?parent=29463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web.uri.edu\/jterm\/wp-json\/wp\/v2\/categories?post=29463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web.uri.edu\/jterm\/wp-json\/wp\/v2\/tags?post=29463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}