{"id":5549,"date":"2009-05-06T17:13:36","date_gmt":"2009-05-06T17:13:36","guid":{"rendered":"https:\/\/web.uri.edu\/pharmacy\/?p=5549"},"modified":"2009-05-06T17:13:36","modified_gmt":"2009-05-06T17:13:36","slug":"public-health-announcements-earn-uri-pharmacy-students-national-acclaim","status":"publish","type":"post","link":"https:\/\/web.uri.edu\/pharmacy\/2009\/05\/06\/public-health-announcements-earn-uri-pharmacy-students-national-acclaim\/","title":{"rendered":"Public health announcements earn URI pharmacy students national acclaim"},"content":{"rendered":"

KINGSTON, R.I. \u2013 May 6, 2009 \u2013 Two teams of University of Rhode Island pharmacy students finished among the top 15 colleges in a national video public service announcement contest sponsored by the University of Minnesota School of Public Health.
\nThere were 67 entries, many aided by substantial production budgets, in the contest called, \u201cIt\u2019s Global.\u201d The URI students produced their videos without any funding support.
\nThe two video spots were among eight prepared as part of a semester-long project in URI Clinical Associate Professor of Pharmacy Jeffrey Bratberg\u2019s <\/a>class, \u201cPublic Health Consequences of Infectious Diseases.\u201d The pharmacy students researched the content for their ads, and were the actors in two of the commercials.
\nThe seventh-place entry, entitled, \u201cDon\u2019t Let the Flu Catch You,\u201d showed how easy it is to get a flu shot at a local pharmacy and the 11th place entry, \u201cDo You Know Your Exposure? Get HIV Tested,\u201d emphasized the importance of universal HIV testing. Representatives from both teams traveled to the conference and award ceremonies in Minnesota.
\nThird-year pharmacy students Nathan Bookbinder of Middletown, N.Y, Amanda Dugal of Winslow, Maine, Samantha Longo of Oak Ridge, N.J., Sarah Norton of Beverly, Mass. and Rebecca Varney of Turner, Maine developed the flu shot ad, which depicted a flu shot clinic in a local pharmacy.
\nDugal who represented her group in Minnesota, played the patient in her group\u2019s ad, which was shot at the North Kingstown Rite Aid pharmacy. Norton, who is already certified to give flu shots, wore a lab coat and played the pharmacist in the ad.
\n\u201cI thought that the title, \u2018Don\u2019t let the Flu Catch You\u2019 was catchy,\u201d Dugal said. \u201cWe wanted to emphasize how fast and easy it is to get your flu shot at your local pharmacy as opposed to waiting in line at the doctor\u2019s office, having to make an appointment. People are already out picking up their prescriptions, picking up a few things at the store, so the pharmacist can do it right then and there.\u201d
\nNorton said, \u201cThere were so many different issues and topics we wanted to cover, but we only had 30 seconds, so in our PSA, we showed the pharmacist consulting with the patient, and at that point, we just want them to get to the pharmacy and talk to the pharmacists. Then the pharmacist can then explain that you don\u2019t get the flu from the flu shot and can explain the importance of getting the flu shot.\u201d
\nBookbinder, who works at Rite Aid in North Kingstown as part of his URI experience said his boss, George Escobar, the pharmacy manager, paved the way for the film to be shot there. The crew was also helped by Lisa Marzilli, pharmacist immunizer at Rite Aid. Escobar and Marzilli are URI pharmacy graduates.
\n\u201cMy boss at Rite Aid is really interested in helping URI students and in helping promote the pharmacists\u2019 critical role in health care, so he was happy to allow us to film in the pharmacy,\u201d Bookbinder said.
\nPharmacy students Christine Barabas of Clifton, N.J., Dagny Card of Assonet, Mass, Amanda Ingemi of Norwood, Mass, Audrey Menard of Topsham, Maine and Craig Messer of Ashford, Conn. produced the 11-place HIV spot.
\nTheir spot leaves viewers speechless. \u201cWe wanted this to hit home,\u201d Menard said. \u201cIt is a scary issue. I noticed after the PSA was finished, the whole room at the conference was silent. After the other PSAs, people would giggle, laugh or talk with the person next to them. This probably made people think. It probably made them all think, \u201cThat could be me,\u2019\u201d Menard said.
\nThe HIV spot also won $400 in the PSA category of the URI Visualizations Film Festival Contest.
\nThe pharmacy students received technical and production assistance from URI film media students Kris Castro and Nicholas O\u2019Brien.
\nBratberg said he divided the class into eight groups and each had to come up with an idea for a 30-second PSA. The students had to pitch their ideas to the class. \u201cThe information in each ad had to be evidence-based, meaning the claims made in the ads had to be backed up research studies.\u201d
\nBratberg said such a project taught the students more than just the information about certain health topics. \u201cWe wanted to show the pharmacist as the practitioner who is critical to prevention efforts, and we wanted to prepare our students for the real world. So this exercise taught them how to get an important message across simply and quickly and with maximum impact.\u201d
\nIn addition to working with the URI\u2019s Film Media Department, the students worked with the University\u2019s Instructional Technology Department, the Rhode Island Department of Health and the U.S. Centers for Disease Control.
\nMedia Contact: Dave Lavallee<\/a>, 401-874-5862<\/p>\n","protected":false},"excerpt":{"rendered":"

KINGSTON, R.I. \u2013 May 6, 2009 \u2013 Two teams of University of Rhode Island pharmacy students finished among the top 15 colleges in a national video public service announcement contest sponsored by the University of Minnesota School of Public Health. There were 67 entries, many aided by substantial production budgets, in the contest called, \u201cIt\u2019s […]<\/p>\n","protected":false},"author":639,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[152,35,50,131],"tags":[],"class_list":["post-5549","post","type-post","status-publish","format-standard","hentry","category-news-awards","category-news","category-news-pharmd","category-news-teaching"],"acf":[],"_links":{"self":[{"href":"https:\/\/web.uri.edu\/pharmacy\/wp-json\/wp\/v2\/posts\/5549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web.uri.edu\/pharmacy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web.uri.edu\/pharmacy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/pharmacy\/wp-json\/wp\/v2\/users\/639"}],"replies":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/pharmacy\/wp-json\/wp\/v2\/comments?post=5549"}],"version-history":[{"count":0,"href":"https:\/\/web.uri.edu\/pharmacy\/wp-json\/wp\/v2\/posts\/5549\/revisions"}],"wp:attachment":[{"href":"https:\/\/web.uri.edu\/pharmacy\/wp-json\/wp\/v2\/media?parent=5549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web.uri.edu\/pharmacy\/wp-json\/wp\/v2\/categories?post=5549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web.uri.edu\/pharmacy\/wp-json\/wp\/v2\/tags?post=5549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}