{"id":8743,"date":"2022-10-31T14:18:11","date_gmt":"2022-10-31T18:18:11","guid":{"rendered":"https:\/\/web.uri.edu\/ssirep\/?p=8743"},"modified":"2025-10-18T13:07:33","modified_gmt":"2025-10-18T17:07:33","slug":"improving-society-and-the-planet-sustainability-and-apparel-post-pandemic","status":"publish","type":"post","link":"https:\/\/web.uri.edu\/ssirep\/improving-society-and-the-planet-sustainability-and-apparel-post-pandemic\/","title":{"rendered":"Improving Society and the Planet: Sustainability and Apparel Post-Pandemic"},"content":{"rendered":"\n<div class=\"type-intro\" style=\"padding-left: 80px\">\n<div class=\"breakout\">\n<h4 style=\"padding-left: 320px\"><strong>Jessica Str\u00fcbel, Saheli Goswami, and Ji Hye Kang<\/strong><\/h4>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image attachment-1200x wp-post-image\">\n<figure class=\"alignleft\"><img decoding=\"async\" src=\"https:\/\/web.uri.edu\/wp-content\/uploads\/sites\/1235\/Jessica-Strubel-e1635259361109.jpg\" alt=\"Jessica Strubel\" \/><figcaption class=\"wp-element-caption\">Jessica Str\u00fcbel: Associate Professor Textiles, Fashion Merchandising and Design<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image attachment-1200x wp-post-image\">\n<figure class=\"alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/web.uri.edu\/wp-content\/uploads\/sites\/1235\/saheli-goswami.jpg\" alt=\"Saheli Goswami\" style=\"width:303px;height:auto\" \/><figcaption class=\"wp-element-caption\">Saheli Goswami: Assistant Professor Textiles, Fashion Merchandising and Design<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image attachment-1200x wp-post-image\">\n<figure class=\"alignleft\"><img decoding=\"async\" src=\"https:\/\/web.uri.edu\/wp-content\/uploads\/sites\/1235\/ji-hi-kang-web.jpg\" alt=\"\" \/><figcaption class=\"wp-element-caption\">Ji Hye Kang: Assistant Professor Textiles, Fashion Merchandising and Design<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>The COVID-19 pandemic has changed the fashion industry landscape with unprecedented&nbsp;challenges, emphasizing the humanitarian and environmental concerns of this industry.&nbsp;Consumers, faced with limited financial stability during and after the pandemic, have fewer&nbsp;resources to support sustainable consumption. While brands\u2019 pre-pandemic sustainability&nbsp;initiatives were disrupted, this does not absolve them from their ethical responsibilities. Thus, the&nbsp;pandemic has exposed a need to address sustainability across the fashion supply chain,&nbsp;presenting a new opportunity to reevaluate sustainability practices and our tendencies to&nbsp;overconsume.<\/p>\n\n\n\n<p>Psychologists believe theory and positive psychology can be used to mitigate sustainability&nbsp;challenges, such as climate change (e.g., Nielsen et al., 2021). We seek to develop an&nbsp;understanding of the role of positively motivated decision-making for sustainable consumer&nbsp;behavior of fashion and apparel products and how to change fear-driven determinants to positive&nbsp;motives, attitudes, and sustainable practices in the wake of COVID-19. Ultimately, we want to&nbsp;offer comprehensive and effective strategies for guiding both fashion consumers and brands to&nbsp;transition towards sustainability. Therefore, the purpose of the first phase of this multi-phase&nbsp;project aims to (1) understand fashion consumers\u2019 behavioral changes due to the pandemic, and&nbsp;(2) explore how marketing can effectively educate consumers towards sustainable consumption&nbsp;behavior.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jessica Str\u00fcbel, Saheli Goswami, and Ji Hye Kang The COVID-19 pandemic has changed the fashion industry landscape with unprecedented&nbsp;challenges, emphasizing the humanitarian and environmental concerns of this industry.&nbsp;Consumers, faced with limited financial stability during and after the pandemic, have fewer&nbsp;resources to support sustainable consumption. While brands\u2019 pre-pandemic sustainability&nbsp;initiatives were disrupted, this does not absolve them [&hellip;]<\/p>\n","protected":false},"author":4709,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[65],"tags":[],"class_list":["post-8743","post","type-post","status-publish","format-standard","hentry","category-workgroup-featured"],"acf":[],"_links":{"self":[{"href":"https:\/\/web.uri.edu\/ssirep\/wp-json\/wp\/v2\/posts\/8743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web.uri.edu\/ssirep\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web.uri.edu\/ssirep\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/ssirep\/wp-json\/wp\/v2\/users\/4709"}],"replies":[{"embeddable":true,"href":"https:\/\/web.uri.edu\/ssirep\/wp-json\/wp\/v2\/comments?post=8743"}],"version-history":[{"count":4,"href":"https:\/\/web.uri.edu\/ssirep\/wp-json\/wp\/v2\/posts\/8743\/revisions"}],"predecessor-version":[{"id":9885,"href":"https:\/\/web.uri.edu\/ssirep\/wp-json\/wp\/v2\/posts\/8743\/revisions\/9885"}],"wp:attachment":[{"href":"https:\/\/web.uri.edu\/ssirep\/wp-json\/wp\/v2\/media?parent=8743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web.uri.edu\/ssirep\/wp-json\/wp\/v2\/categories?post=8743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web.uri.edu\/ssirep\/wp-json\/wp\/v2\/tags?post=8743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}