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Jessica Strübel

  • Assistant Professor
  • Textiles, Fashion Merchandising and Design; Quinn Hall, Rm 211A
  • Phone: 401.874.5481
  • Email: jessica-strubel@uri.edu
  • Office Location: Quinn Hall 211A
    55 Lower College Road
    Kingston, RI 02881


After earning her Ph.D. from The Ohio State University, Jessica taught at Berkeley College in New York City, and then went on to teach at the University of North Texas for several years. At the university level, Jessica has taught courses in the social-psychology of dress and appearance, historic costume, and consumer behavior. While at OSU, Jessica also worked in the costume collection, and has been a visiting curator for several exhibitions over the past 10 years.

Jessica is a member and area chair for the National Popular Culture Association. She is also a member of the American Psychological Association, the American Collegiate Retailing Association, and the Costume Society of America. Jessica also serves as the reviews editor for the international journal, Fashion, Style, and Popular Culture.

Jessica teaches TMD 224 Culture, Dress, and Appearance and TMD 524 Cultural Aspects of Dress


Jessica’s research interests stem from her collective interest in anthropology and psychology, and her experiences living abroad.  She is intrigued with material culture, especially dress and appearance, and thus part of her research focuses on answering the enduring question of why we dress the way we do.  Jessica is particularly interested in the psychological processes that culminate in realizing our appearance behavior needs, and understanding how material culture acquires value and meaning for consumers, and how it varies from society to society.

Jessica’s primary research interests include, but are not limited to, body image and appearance management, social media and comorbid psychopathologies, subcultural identity and dress, ethnic identity and dress, gender identity and appearance management, tattoos and identity, and popular media as a mechanism for cultural/fashion diffusion.


Ph.D., Consumer Studies and Social Psychology, 2007

M.A., Anthropology (Concentration: Bio-Cultural Anthropology), 1999

B.A., Anthropology and Spanish (minor: French), 1997


Strubel, J., & Petrie, T. A. (2017). Love me Tinder: Body image and psychosocial functioning among men and women. Body Image21, 34-38.

Burnsed, K.A., Strubel, J. & Moody, M., (2016). Home furnishings expenditures: U.S. generational cohort differences. International Journal of Sales, Retailing, & Marketing, 5(2), 88-101.

Strubel, J., Petrie, T., & Pookulangara, S. (2016). “Like” me: Shopping, self-display, body image and social networking sites. Psychology of Popular Media Culture, 5(4). doi: http://dx.doi.org/10.1037/ppm0000133

Strubel, J. & Petrie, T. (2016). The clothes make the man: The relation of sociocultural factors and sexual orientation to appearance and product involvement. Journal of Retailing and Consumer Services, 33, 1-7.

Strubel, J., Burnsed, K.A., & Brandon, L. (2016). Gearing up for the re-evolution: Furnishings and home accents exhibit retro-futurism via Steampunk. International Journal of Sales, Retailing, & Marketing, 5(1), 14-26.

Strubel, J. & Josiam, B. (2016). Renegotiating gender through dress in Bollywood: The new Indian woman. Fashion, Style, and Popular Culture Journal, 3(3), 311-323.

Strübel, J., & Petrie, T. A. (2016). ‘Bout time! Renegotiating the body in roller derby. Sex Roles, 74(7), 347-360. doi:10.1007/s11199-015-0490-0

Strubel, J., & Burnsed, K.A. (2015). Product alternatives used in the diamond decision making process: Variations across ethnic categories. Clothing Cultures, 2(1), 91-110.

Strubel, J. (2014). Victorian gear heads and locomotive zealots: Vicarious nostalgia and retro-futurism of the Dieselpunk and the Steampunk subcultures. Fashion, Style, and Popular Culture Journal, 1(3), 375-391.

Strubel, J. (2014). African headwraps. In M. Strauss & A. Lynch (Eds.), Encyclopedia of ethnic clothing in the United States (pp.5-7). Lanham, Maryland: AltaMira Press.

Strubel, J. (2014). Kente Cloth. In M. Strauss & A. Lynch (Eds.), Encyclopedia of ethnic clothing in the United States (pp.174-177). . Lanham, Maryland: AltaMira Press.

Strubel, J. (2014). Shtreimel. In M. Strauss & A. Lynch (Eds.), Encyclopedia of ethnic clothing in the United States (pp. 268-270). Lanham, Maryland: AltaMira Press.

Strubel, J. (2014). Tallit. In M. Strauss & A. Lynch (Eds.), Encyclopedia of ethnic clothing in the United States (pp.281-283). Lanham, Maryland: AltaMira Press.

Strubel, J., Pookulangara, S., & Murray, A. (2013). Musical identity online: A “netnographic” perspective of online communities. International Journal of Costume and Fashion, 13 (2), 15-29.

Strubel, J. (2012). Get your gele on: Nigerian dress, diasporic identity, and translocalism. Journal of Pan-African Studies, 4(9), 36-53.

Strubel, J. (2011). Gender performativity & self-perception: Drag as masquerade. International Journal of Humanities

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