On April 22nd, Stephen Atlas, PhD presented at the University of South Carolina’s “The Effect of Numerical Markers on Consumer Judgment and Decision Making” Conference. The conference is held annually to bring researchers together “to develop general insights about how numerical markers affect consumers’ judgments, choices and consumption experiences”. Atlas presented research done in conjunction with Jinyoon An, titled, Does redundant numeric information debias or strengthen price framing effects?
April 2017 | “The Effect of Numerical Markers on Consumer Judgment and Decision Making” Presentation
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