Overview

The Mental Accounting and Pricing (MAP) Lab conducts research on consumer decision making and behavioral economics.  We develop insights across a variety of domains including health, environmental sustainability, marketing, consumer protection, and financial well-being.  Our mission is to train graduate and advanced undergraduate students to apply sophisticated experimental, survey, and statistical techniques to help consumers make better choices.

About Us

Maplab is an interdisciplinary group of faculty, graduate students, undergraduate students, and visiting scholars. We meet biweekly to collaborate on a variety of projects, share feedback, and develop research ideas.

Principal Investigator

Stephen Atlas, Assistant Professor of Marketing, URI

 

Affiliated Faculty

Daniel Sheinin, Professor of Marketing, URI 

Albert Della Bitta, Professor of Marketing, URI 

Nilton Porto, Assistant Professor, Personal Finance, URI

Maya Vadiveloo, Assistant Professor, Nutrition, URI, PI of Byte Lab

Jing Xiao, Professor of Family Finance, URI

 

Current Students

 

James Blair, Ph.D. student, Marketing, URI

Jiyoon An, Ph.D. student, Marketing, URI

Cynthia Guan, Ph.D. Student, Marketing, URI

Margaret Crook, undergraduate Marketing student, URI

Lauren Black, undergraduate Mathematics student, URI

 

Alumni

Carrie Gill, Ph.D. ’17, RI Office of Energy Resources

Jialing Lu, MA. ’16, Environmental and Natural Resource Economics, URI

Miri Chung, Ph.D. ’15, Assistant Professor, Walsh University

Ethan Rix ’15, Research Associate, Brainjuicer Group, ranked as most creative market research firm

Huayong Wang ’15, pursuing graduate degree at Carey Business School, Johns Hopkins University

Changren Huang, Visiting Researcher, College of Economics, Zhejiang University

Andy Boslett, Ph.D. ’16, Postdoctoral Researcher, University of Rochester

Ali Plunkett, ’17, now pursuing JD at Roger Williams University

Vicky Ferraro, ’17

Katie Paul, ’17