Kristina Cinquegrana Petrilli ’07 works as a senior digital content strategist in URI’s Office of External Relations and Communications. “The primary focus of my role is building out program websites for our new URI Online initiative,” Petrilli says. URI Online’s website is the landing place where our marketing campaigns drive our audience; it has to function first to engage and attract applicants, and to capture interest in the form of inquiries. I love utilizing my design and marketing skillset to advance the University’s mission and grow our program offerings. Previously, I led marketing and advertising for Brown University’s Pre-College Programs for 11 years. In addition, I have been a freelance graphic designer and fine artist since graduating in 2007.”

Q. How did your URI degree best prepare you for your career path?

A. My studio art courses—in conjunction with outstanding faculty and a wonderful mentor Barbara Pagh—enhanced my interest in and passion for the arts. Taking art history courses with professors Ron Onorato and Mary Hollinshead were highlights as well, as we looked critically at ancient artwork and the catalysts for such pieces. We can learn about history, politics, biology, astronomy and so much more by looking at works of art. Having faculty and advisors who are invested in their students’ interests and degree outcomes is critical to a student’s success.

While at URI, I had opportunities to specialize in 3-D modeling, through National Science Foundation grants, and to intern at the Fine Arts Center Galleries under former director Judith Tolnick Champa. While a FAC gallery intern, I worked on the installation of several exhibitions and designed posters to promote those exhibitions. Through this work, I met local East Greenwich graphic designer Martha Langer. I interned with her for two years, learning more in-depth graphic design skills. I did design work for corporations and non-profit organizations in various sectors including healthcare and education. Martha brought me along for press checks to local printer Image Printing where digital art turns into tangible printed pieces.
 

In your opinion, what is the value of the arts both academically and in the community?

The arts teach us to think creatively and critically, as well as to be active problem solvers. They teach us to be flexible, nimble thinkers. The arts teach us to form opinions and to express them to others in respectful and constructive ways.

What advice would you give to current students or to young people thinking of pursuing a Fine Arts degree?

Do it! We need artists to contribute their ideas to the world. A fine arts degree does not have to mean you are going to be a “starving artist” waiting to sell your next painting; although, it seems much easier now to launch your artwork into the world with websites such as Etsy and Instagram or through DIY website builders. Every industry has a need for visual thinkers and problem solvers. The key is to pursue what you are passionate about. Just think—environmental signage and wayfinding systems for the NYC Subway had to be conceptualized and designed by a graphic designer who was obsessed with typography. Also, think about a minor or double major—fine arts complements every discipline. A student pursuing studio art and landscape architecture could go on to work alongside engineers and architects and to make meaningful impact in local communities. Think BIG! And consider working on campus in a different area than your major. I worked in intramurals for four years and that experience allowed me to experience a different area of the university, different students, and different mentors. Network with alumni and grab internships in a field you are curious about.

You may discover a problem that needs solving with your creativity.

View Kristina’s design work at www.kristinapetrilli.com.