- Department Chair, Associate Professor
- Communication Studies, Film/Media
- Email: justinw@uri.edu
- Office Location: Davis Hall, Rm 205
Biography
Dr. Wyatt’s professional background encompasses both academia and industry. After completing his doctoral work at UCLA, he was tenured at the University of North Texas and the University of Arizona. On the academic front, his book, High Concept: Movies and Marketing in Hollywood, has been in print for 30 years and is used widely as a text for media industry and media history courses. Wyatt has been a Keynote Speaker at both NYU’s Stern School of Business Symposium on Craft and Commerce in Cinema and at the University of London, and an invited speaker in England, Ireland, Scotland, Sweden, Canada, Germany and Qatar.
Wyatt has over 15 years’ experience understanding consumer and viewer behaviors, opinions, and attitudes through media market research. Wyatt came to URI after working in the media industries for NBCUniversal, Viacom and the ABC TV Network. For ABC News and other news/information providers, Wyatt enacted research projects to gauge the appeal of talent, topics/issues, and new delivery systems. He was responsible for leading qualitative and quantitative primary research initiatives for such cable networks as E!, CMT, Style Network, G4 and selected digital properties. His book Creating the Viewer: Market Research and the Evolving Media Ecosystem considers key market research methods for understanding audience members and the ways that these protocols have been challenged by the digital environment.
Research
Media Industries; Media Market Research & Methodologies; Media Marketing Analysis; Production Studies; Media History; Film Authorship; New Hollywood; Reception Studies; LGBTQ+ Media
Education
- Ph.D. and M.A., Film, Television and Digital Media, University of California, Los Angeles
- B.A., Economics, University of British Columbia
Selected Publications
Books
Wyatt, J. (2024). 3 Women. BFI Film Classics Series. London: Bloomsbury Academic Publishing.
Wyatt, J. (2024). Creating the Viewer: Market Research & the Evolving Media Ecosystem. Austin: University of Texas Press.
Wyatt, J. & Phillips, W.D. eds. (2023). Screening American Independent Film. London: Routledge.
Dombrowski, L. & Wyatt, J. eds. (2021). Refocus: On the Later Films and Legacy of Robert Altman. Edinburgh: Edinburgh University Press, 2021.
Wyatt, J. (2018). The Virgin Suicides: Reverie, Sorrow and Young Love. London: Routledge. Series: Cinema and Youth Cultures. London: Routledge.
Selected Articles & Book Chapters
Wyatt, J. (2024). Nashville (1975): Bicentennial America & Post-Classical Cinema. In G. Needham & N. Johnson (Eds.), Screening American Film. London: Routledge, forthcoming.
Wyatt, J. (2024). Industrial Signposts to New Hollywood’s Demise: First Artists, the Directors Company and United Artists. In J. Lewis (Ed.), A Handbook of American Film History. New York: Oxford University Press.
Wyatt, J. (2023). Affect, Reality TV & Indie Cinema. In J. Lyons & Y. Tzioumakis (Eds.), Indie TV: Industry, Aesthetics and Medium Specificity. London: Routledge.
Wyatt, J. (2022). The Cinematic Style of Loss: Sofia Coppola’s The Virgin Suicides. In S. Ferriss (Ed.), The Bloomsbury Handbook to Sofia Coppola. London: Bloomsbury Academic Publishing.
Wyatt, J. (2021). Appreciating the Costs and Benefits of Media Market Research in the Digital Era. In P. Macdonald (Ed.), The Routledge Companion to Media Industries. London: Routledge.
Wyatt, J. (2021). Countering Robert Altman’s Sexual Outlaws: Visibility, Representation and Questionable Social Progress. In L. Dombrowski & J. Wyatt (Eds.), Refocus: On the Later Films and Legacy of Robert Altman. Edinburgh: Edinburgh University Press.
Wyatt, J. (2021). The Limits of Nostalgia: Understanding the Marketplace for Remaking and Rebooting the Hollywood Musical. In Matthew Leggatt (Ed.), Was It Yesterday? Nostalgia in Contemporary Film and Television. Albany: State University of New York Press.
Wyatt, J. (2020). United Artists, Fourth Quarter 1980: The Rhetoric of Hollywood Failure & Success. In T. Balio, P. Kramer, G. Needham, & Y. Tzioumakis (Eds.), United Artists at 100. London: Routledge.
Reyes, I & Wyatt, J. (2019). On the Banality of Transnational Film. Markets, Globalization & Development Review, 4(3). https://doi.org/10.23860/MGDR-2019-04-03-02.
Wyatt, J. (2018). The Life Cycle of Transparent: Envisioning Queer Space, Time & Business Practice. Alphaville: Journal of Film and Screen Media, (16), 80-96. Special Issue: Queer Temporalities. Maria Pramaggiore and Paraic Kerrigan (Eds.). https://doi.org/10.33178/alpha.16.06.
Wyatt, J. (2018). :30 Spot on Life Support? Considering Media Advertising Options. Flow, 24(4). Special Issue on Digital Promotion.
Wyatt, J. (2018). Bridging Commerce and Classification through the American Art Film: The Case of Who’s Afraid of Virginia Woolf? In P. Kramer & Y. Tzioumakis (Eds.), The Hollywood Renaissance at 50. London: Bloomsbury Academic.
Wyatt, J. (2017). Starting from Scratch. Reviews in Cultural Theory, 7(2).
Wyatt, J. (2017). Donald Rugoff, Cinema V and Commercial Strategies of 1960s-1970s Art Cinema. Media Industries 4(1).
Wyatt, J. (2016). Performance, Star Image & Textual Disjuncture: Alfred Hitchcock’s Family Plot. In D. Cunningham (Ed.) Critical Insights: Alfred Hitchcock. New York: Grey House Publishing.
Wyatt, J. (1993). Cinematic/Sexual Transgression: An Interview with Todd Haynes. Film Quarterly, 46(3). Reprinted in J. Leyda (Ed.), Todd Haynes: Conversations with Filmmakers (2014). Jackson, MS: University of Mississippi Press.
Wyatt, J. (2014). Market Research in the Media Industries: On the Strategic Relationship between Client and Supplier. In D. Johnson, D. Kompare, & A. Santo, (Eds.), Making Media Work: Cultures of Management in the Entertainment Industries. New York: New York University Press.