Justin Wyatt

  • Associate Professor
  • Communication Studies, Journalism, Film/Media
  • Email: justinw@uri.edu
  • Office Location: Davis Hall, Rm 105B


Justin Wyatt is an associate professor of Communication Studies, Journalism and Film/Media.

Wyatt has over 15 years’ experience understanding consumer and viewer behaviors, opinions, and attitudes through media market research. Wyatt comes to URI after working in the media industries for NBCUniversal, Viacom and the ABC TV Network. He was responsible for leading qualitative and quantitative primary research initiatives for such cable networks as E!, CMT, Style Network, G4 and selected digital properties. He has conducted primary research projects for other clients including Warner Bros. Home Entertainment, AMC, Buena Vista Television, Corus Entertainment, Electronic Arts and PayPal/eBay.

For ABC News and other news/information providers, Wyatt enacted research projects to gauge the appeal of talent, topics/issues, and new delivery systems.

Prior to his years in television and media research, Wyatt was an Associate Professor & Director of Graduate Studies at the University of Arizona, Department of Media Arts. He was born in the United Kingdom, raised in Canada and is now a citizen of the USA.


Media Industries; Media Market Research & Methodologies; Media Marketing Analysis; Production Studies; Media History; Contextual Analysis; Reception Studies; LGBTQIA Media


  • Ph.D. and M.A., Film, Television and Digital Media, University of California, Los Angeles
  • B.A., Economics, University of British Columbia

Selected Publications

Nashville (1975): Bicentennial America and Post-Classical Cinema,” Screening American Cinema, edited by Gary Needham. London: Routledge, forthcoming.

3 Women. BFI Film Classics. London: Bloomsbury Academic, November 2024.

Creating the Viewer: Market Research and the Evolving Media Ecosystem. Austin: University of Texas Press, April 2024.

“Industrial Signposts to New Hollywood’s Demise: First Artists, the Directors Company & United Artists,” Oxford Handbook of Film History, edited by Jon Lewis. Oxford: Oxford University Press, forthcoming.

Screening American Independent Film. Co-edited with W.D. Phillips. London: Routledge, 2023. (includes my chapter on One from the Heart (1982))

“Affect, Tabloid Reality TV & Indie Cinema,” Indie TV, edited by James Lyons and Yannis Tzioumakis. London: Routledge, 2023.

“The Cinematic Style of Loss: Sofia Coppola’s The Virgin Suicides,” The Bloomsbury Handbook to Sofia Coppola, edited by Suzanne Ferriss. London: Bloomsbury Academic Publishing, 2022.

“Appreciating the Costs and Benefits of Media Market Research in the Digital Era,” The Routledge Companion to Media Industries, edited by Paul McDonald. London: Routledge, 2022.

Refocus: On the Later Films and Legacy of Robert Altman. Co-edited with Lisa Dombrowski. Edinburgh: Edinburgh University Press, 2021 (includes my chapter, “Countering Robert Altman’s Sexual Outlaws: Visibility, Representation, and Questionable Social Progress”)

“On the Limits of Nostalgia: Understanding the Marketplace for Remaking and Rebooting the Hollywood Musical,” Was It Yesterday? Nostalgia in Contemporary Film and Television, edited by Matthew Leggatt. Albany: State University of New York Press, 2021.

“United Artists, Fourth Quarter 1980: The Rhetoric of Hollywood Failure & Success,” United Artists, editors Tino Balio, Peter Kramer, Gary Needham and Yannis Tzioumakis. London: Routledge, 2020.

Ian Reyes and Justin Wyatt (2019) “On the Banality of Transnational Film,” Markets, Globalization & Development Review: Vol. 4: No. 3, Article 2. DOI: 10.23860/MGDR-2019-04-03-02 Available at: https://digitalcommons.uri.edu/mgdr/vol4/iss3/2https://digitalcommons.uri.edu/mgdr/vol4/iss3/2

“The Life Cycle of Transparent,” Alphaville: Journal of Film and Screen Media, no. 16, Winter 2018, pp. 80-96. www.alphavillejournal.com/Issue16/ArticleWyatt.pdf

“Starting from Scratch,” Review of The Marketplace of Attention: How Audiences Take Shape in a Digital Era, by James G. Webster. Reviews in Cultural Theory (reviewsinculture.com).  Issue 8.1 (December 2018). http://reviewsinculture.com/2018/12/31/starting-from-scratch/

The Virgin Suicides: Reverie, Sorrow and Young Love. Series: Cinema and Youth Culture.  New York and London: Routledge, 2018.

“:30 Spot on Life Support? Considering Media Advertising Options” Flow, Special Issue on Digital Promotion. Vol. 24, no. 4 (January 2018). http://www.flowjournal.org/2018/01/30-spot-on-life-support/

 “Bridging Commerce and Classification through the American Art Film: The Case of Who’s Afraid of Virginia Woolf?” The Hollywood Renaissance at 50, editors, Peter Kramer and Yannis Tzioumakis.  London: Bloomsbury Academic Publishing, 2018.

“Donald Rugoff, Cinema V and Commercial Strategies of 1960s-1970s Art Cinema” Media Industries (mediaindustriesjournal.org) Vol. 4, no. 1 (Summer 2017).