Biography

Lindsay is the director of SEO (search engine optimization) at ESPN. Her team creates and maintains search-friendly content, works with editorial teams to optimize articles and uses metrics to report on what’s working and where there are opportunities. She also has a hand in ESPN’s overall referral strategy.

Previously, Lindsay worked in audience engagement at Hearst Connecticut Media, where she helped develop strategies around social media, alerts, newsletters and platforms like Apple News while overseeing the team that kept those products running. Prior to that, she was a reporter at The Day in New London, Connecticut, and the Utica Observer-Dispatch in New York.

As an adjunct, she has taught several courses related to journalism, social media and audience engagement.