- Assistant Professor
- Communication Studies, Sports Media and Communication
- Email: maria.grover@uri.edu
Biography
Maria Grover is an Assistant Professor of Sports Media and Communication at the University of Rhode Island. Her research focuses on strategic communication in sports. She is particularly interested in how different agents, such as sports organizations, athletes, sponsors, and journalists, communicate with their audiences about social and political issues, and how the public responds. Additionally, Maria’s research explores sports branding, especially for new franchises, and the use of new media in public relations. Her work has appeared in journals including Public Relations Review, Journal of Sports Media, and Journal of Intercollegiate Sport. She regularly presents her work at such conferences as AEJMC, ICA, and IACS.
Before starting her academic journey, Maria worked as a sportswriter, editor, and public relations specialist. She covered three Olympic Games, the Youth Olympics, and multiple European and World Championships across various Olympic Sports. As a PR specialist, she worked with multiple clients, including the Russian Skating Union, adidas, Nike and Under Armour.
Originally from Russia, now Maria lives in Providence with her husband, son, and an American Eskimo dog, Pippin. When she doesn’t work, she enjoys art and photography, reading, and hiking.
Education
Ph.D., Mass Communications, Syracuse University, in progress
Master of Arts, Mass Communications, 2020
Certificate, FIFA/CIES Executive Programme in Sports Management, 2016
Bachelor of Arts, Journalism, National Research University Higher School of Economics (HSE), 2011
Selected Publications
Grover, M., Bowman, N. D., & Cranmer, G. A. (2025). The fan as a participant in SocialMediaSport. In A.C. Billings & M. Hardin (Eds.), Routledge Handbook of Sport and Social Media (pp. 98-110). Routledge. https://doi.org/10.4324/9781032666228-11
Lim, J. S., Schneider, E., Grover, M., Zhang, J., & Peters, D. (2025). Effects of AI versus human source attribution on trust and forgiveness in the identical corporate apology statement for a data breach scandal. Public Relations Review, 51(1), 102520. https://doi.org/10.1016/j.pubrev.2024.102520
Hirko, S., Tsyruleva, M*., & Upton, J. (2025). Football and financial (in) equality: Comparing salaries of men and women teams’ coaches and men’s severance pay within NCAA Division I-FBS. Journal of Intercollegiate Sport, 18(2), 23-45. https://doi.org/10.17161/jis.v18i2.21622
Grover, M., & Bell, T. R. (2023). “Golden spike”: Examining Atlanta United’s communication strategies and brand attributes from launch to kickoff. Journal of Sports Media, 18(1), 75-100. https://dx.doi.org/10.1353/jsm.2023.a919642
*maiden name