Yinjiao Ye

Yinjiao Ye

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Biography

Dr. Yinjiao Ye joined the department in 2006 and her recent research interests focus on health communication and social media. Her research has been reported by various national and international media. She conducts primarily quantitative research. She has taught courses in the areas of health communication, communication theory, and research methods in communication.

Research

Social media, health communication, big data

Education

  • Ph.D. in Communication, University of Alabama, 2006
  • M.A. & B.A. in Journalism, Huazhong University of Science & Technology, China

Selected Publications

Liu, Y., Sheng, H., Norbert, M., Redding, C., & Ye, Y. (2017). An integrated model of sustainable transportation behavior: Evidence from China. International Journal of Environmental Research and Public Health, 14(12). Special issue on Sustainable Transportation and Health. https://doi.org/10.3390/ijerph14121593. SSCI journal; 5-Year Impact Factor: 2.540.

Ye, Y., Xu, P., & Zhang, M. (2017). Social media, public discourse, and civic engagement in modern China. Telematics and Informatics, 34(3), 705-714. https://doi.org/10.1016/j.tele.2016.05.021. SSCI journal; impact factor 2.819. Featured in Global Government Forum in April 2017: Chinese social media opening up public debate, university study finds.

Gu, L. L., Skierkowski, D., Florin, P., Friend, K., & Ye, Y. (2016). Facebook, Twitter, & QR Codes: An exploratory trial examining the feasibility of social media mechanisms for sample recruitment. Computers in Human Behavior, 60, 86-96. http://dx.doi.org/10.1016/j.chb.2016.02.006. SSCI journal; five-year impact factor: 4.252.

Ye, Y. (2014). The role of illness factors and patient satisfaction in using online health support groups. Health Communication, 29(4), 355-363. https://doi.org/10.1080/10410236.2012.757526. SSCI journal; five-year impact factor: 1.967; ranking: 26/79 (Communication).

Zhang, M. & Ye, Y. (2014). Intermittent adoption of new communication technologies: Evidence from eastern and western. Journalism and Communication Research, 21, 78-98. In Chinese. Best 10 Articles of 2014 published in Journalism and Communication Research.

Zhou, S., Xu, J., & Ye, Y. (2013). Effect of complimentary and conflicting commentary on sports enjoyment. International Journal of Sport Communication, 6, 173-184.

Ye, Y. (2011). Correlates of consumer trust in online health information: Findings from the Health Information National Trends Survey. Journal of Health Communication, 16(1), 34-49. SSCI journal, five-year impact factor: 2.440; Ranking: 21/79 (communication). Featured in Neurology Now (October/November 2011). University of Google: How to find trustworthy medical information online.

Ye, Y., & Zhang, M. (2017). Intermittent use of social media: Facebook and Weibo use, their predictors and social and political implications. In K. Xue & M. Yu (Eds.) Social Media and Chinese Society. Sage Publications.

Zhou, S., Xu, J., & Ye, Y. (2016). Entertainment research effects. In Wei, R., Zhou, S., & Lo, V. (Eds). Media Effects and Social Change (pp. 209-225). Renmin University Press.