Biography

Fara is the executive director of Metcalf Institute, as well as an award-winning journalist and digital media expert with a passion for immersive storytelling methods. She is the co-founder and chief strategy officer of the journalism start-up, A Picture’s Worth. Through her consultancy, Shokan Studios, she worked with for-profit and nonprofit firms seeking excellence in storytelling and editorial leadership. As the vice president of custom content and global content director of WSJ Custom Studios, she helped to build and lead the award-winning custom content studio of The Wall Street Journal. As editorial director of Aol Inc.’s Tech, Business and Entertainment Group, she oversaw editorial strategy for leading news sites including TechCrunch and created a new digital platform, This Built America, an immersive editorial project that explored the re-imagining of American manufacturing. She taught college-level journalism and is the author of the best-selling business book, “The Power of the Purse: How Smart Companies Are Adapting to the World’s Most Important Consumers.” She holds a master’s degree in journalism from Columbia University and was a Knight-Wallace Fellow in Journalism at the University of Michigan.