Collaborate early and define your audience.

In today’s fractured media landscape, there are a growing number of ways and platforms to engage the public. At URI’s Science and Story Lab, we help facilitate conversations and collaborations early in the research process to determine who the audience for that research is as well as what the best mediums and platforms are to reach them.

We use those conversations to guide a creative project design that captures the research goals, the results, and the voices who can help the public understand what it all means. Is it a YouTube series? A podcast? A laminated set of compelling photos or graphics? Sure! Together, we come up with a plan, from hypotheses and project ideation to final delivery. Visual learner? Check out the workflow outlined below: