Priscilla Peña
Priscilla Peña is a marketing Ph.D. candidate at the College of Business, who will join the University of St. Thomas, Minnesota, as an assistant professor starting fall 2024. Priscilla’s scholarly focus is on diversity, equity and inclusion, specifically examining the potential harms of inauthentic brand activism on individuals’ identity and coping mechanisms, along with developing recovery strategies for brands accused of “woke-washing.” Priscilla’s work has been recognized through published articles and presentations at conferences, earning her numerous awards and grants. Known for her innovative teaching methods, she has been acknowledged for her impact in the classroom and will serve as a guest editor for a journal in this topic. She expresses gratitude to the University of Rhode Island for fostering her authenticity and empowering her efforts to create more inclusive spaces.