Overview
The Harrington School of Communication and Media’s Public Relations degree features an innovative curriculum designed on the application of public relations skills particularly in fields of social media, strategic writing, event planning, digital marketing, branding, short form video, and analytics. Our courses are guided by emerging trends across platforms with a strong focus on digital media. Students will develop career-ready, foundational knowledge through experiential learning projects that include campaign design and case study work (both conceptual and real-world, working with local nonprofits and small businesses), gain concrete skills through requisite internships, and have the opportunity to meet with industry leaders as guest speakers, at career fairs and through on-site visits. Split into three focus areas, Event Management, Entrepreneurial Skills and Social Media, our program is designed to prepare graduates for the diverse career paths that public relations offers.
Why Public Relations at the Harrington School
- Develop industry skills through real-world examples, including writing strategies for social media, analytics, writing effective press releases, media relations, and public relations campaign design.
- Collaborate with faculty through experiential learning projects and innovative courses such as PRS300 Social Media Strategies for the PR Professional and WRT/PRS 331 Writing Public Relations.
- Acquire a deeper understanding of current trends in public relations and digital marketing across various types of organizations by participating in meaningful internships
- Select a focus area, such as Event Management, Entrepreneurial Skills or Social Media, to differentiate yourself as a viable candidate for employment upon graduation.
- Learn to market and brand yourself as future communications and public relations professional
- Experience small class sizes and close collaborations with faculty and other students
