Instructor: Warr, Lauren I
Describes the nature and scope of marketing research activities. Reviews research designs, sampling, measurement, analysis, and other issues with focus on providing marketing information to management. (Lec. 3) Pre: BAI210 or STA308, and MKT265 or MKT265H, and BAI211 or BAI311 (prior or concurrently).
3 crs.
Schedule: Online
Start Date – End Date: 1/4-1/22
General education outcome: N/A
Course delivery: Online-Asynchronous
Inclusive access fee: N/A
Additional fees: No additional fees.

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