Instructor: Leger,Rosemary Elisabeth
Describes the nature and scope of marketing research activities. Reviews research designs, sampling, measurement, analysis, and other issues with focus on providing marketing information to management. (Lec. 3) Pre: BAI (BUS) 210 or STA 308, BAI (BUS) 211 and MKT (BUS) 265 or 265H.
3 crs.
Schedule: Online
Start Date – End Date: 1/2/24-1/19/24
General education outcome: N/A
Course delivery: Online-Asynchronous
Inclusive access fee: N/A
Additional fees: No additional fees.

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