MKT 367: Marketing Research

Instructor: Labrecque Warr, Lauren
Describes the nature and scope of marketing research activities. Reviews research designs, sampling, measurement, analysis, and other issues with focus on providing marketing information to management. (Lec. 3) Pre: BAI210 or STA308, and MKT265 or MKT265H, and BAI211 or BAI311 (prior or concurrently).
3 crs.
Schedule: Online
Start Date – End Date: 1/2-1/16
General education outcome: N/A
Course delivery: Online-Asynchronous
Inclusive access fee: N/A
Additional fees: No additional fees.

Learn how to register