MKT 265: Marketing Principles

Instructor: Cain, Alexandra P
An introduction to marketing from a managerial viewpoint, focusing on brand management and marketing strategy. This course covers the fundamental aspects of marketing via a business lens, focusing on the strategic marketing choices that managers utilize to motivate consumers and generate revenue and profit for companies.
3 crs.
Schedule: Online
Start Date – End Date: 1/2-1/16
General education outcome: N/A
Course delivery: Online-Asynchronous
Inclusive access fee: N/A
Additional fees: No additional fees.

Syllabus

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