MKT 475: (BUS) Social Media for Marketing: Analytics and Strategy

Instructor: Mullins,Maquisha
Analyze a brand’s social media positioning, apply analytical skills to social network data for marketing research, and develop strategies for social media marketing that help meet broad marketing objectives. (Lec. 3/Online) Pre: MKT 265 (BUS 365) or 265H (365H), or permission of instructor.
3 crs.
Schedule: Online
Start Date – End Date: 1/2/24-1/19/24
General education outcome: N/A
Course delivery: Online-Asynchronous
Inclusive access fee: N/A
Additional fees: No additional fees.

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