Describes the nature and scope of marketing research activities.

An introduction to marketing from a managerial viewpoint, focusing on brand management and marketing strategy.

A review of the consumer decision-making process and factors that influence consumers, including ethical issues.

This experiential J-Term course takes students beyond the classroom to explore careers through visits to companies and organizations across a variety of industries.

Introduction to organizational behavior; focus on individual, interpersonal, team and organization factor, and how these shape individuals behaviors at work.

Introduction to the field of exercise science.