Stephen Atlas

  • Associate Professor
  • Marketing
  • Phone: 401.874.4190
  • Email:
  • Office Location: 234, Ballentine Hall


Stephen Atlas is an associate professor of marketing at the College of Business, University of Rhode Island, where he studies consumer behavior. His research has been featured in leading scholarly journals such as the Journal of Marketing Research, the Journal of Consumer Research and Nature Sustainability. At URI, he teaches customer relationship management and analysis to undergraduate and graduate students, and Ph.D. research methods. Prior to URI he received his Ph.D. from Columbia University. He trains, consults and speaks on customer relationships, mindfulness, and emergent technology.


New Research 

Chatbot Prompting: A Guide for Students, Educators and an AI-Augmented Workforce. Explore the potential implications of chatbot technology for students, educators and the workforce. Learn to prompt chatbot technology effectively and responsibly.
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ChatGPT for Higher Education
ChatGPT for Higher Education and Professional Development: A Guide to Conversational AI
This 133-page guide explores the potential implications of ChatGPT for higher education and professional development and provides insights for students, educators and professionals to use it effectively and responsibly.
A free version of the Guide is also available on ResearchGate.

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Selected Publications

Maya, Xintong Guan, Haley Parker, Elie Perraud, Ashley Buchanan, and Anne Thorndike (2021), “Effect of Personalized Incentives on Dietary Quality of Groceries Purchased: A Randomized Crossover Trial,” JAMA Network Open.

Atlas, Stephen, Jialing Lu, and Nilton Porto (2019), “Confidence, Knowledge and Credit Card Use,” Journal of Financial Counseling and Planning.

Atlas, Stephen A., Daniel M. Bartels (2018), “Periodic Pricing and Perceived Contract Benefits,” Journal of Consumer Research.

Brozyna, Christopher, Todd Guilfoos, and Stephen A. Atlas, (2018) “Slow and Deliberative Cooperation in the Commons,” Nature Sustainability.

Atlas, Stephen A., Eric J. Johnson and John W. Payne (2017), “Time Preferences and Mortgage Choice,” Journal of Marketing Research.

Selected Media Coverage

Incentivizing what you eat for healthier choices. Momentum: Research & Innovation, Spring 2019.

Teaching people about money doesn’t seem to make them any smarter about money – here’s what might. MarketWatch, Oct 27, 2018

Worth every cent! The science of periodic pricing. Canvas8, Oct 19, 2018.

Why the ‘dollars a day’ pitch works,Chicago Booth Review, May 3, 2018.

Would you pay $20 a day to lease a luxury car? Science Daily, Jan 8, 2018.

Financial literacy: exploring the relationship between knowledge and confidence,Momentum: Research & Innovation, Spring 2017.

Financial literacy should be taught early, oftenProvidence Business News, Oct 14, 2016

Rebate what you want’ shows power of giving customers optionsProvidence Journal, Apr 24, 2016

R.I. discount retailers thrive while bucking online trendProvidence Business News, Jan. 9, 2016

URI students get real market experienceWesterly Sun, Nov. 29, 2014