BSBA Double Major in Marketing and Business Analytics and Intelligence
- Follow the Marketing Curriculum Sheet;
- Add
- BAI 356: Business Analytics Programming;
- BAI 405: End User Development for Business;
- BAI 455: Business Applications Programming II;
- BAI 456; Management of Databases;
- BAI 457: Visualizing Data for Business Intelligence and
- Choose two BAI electives which may include:
- BAI 357, BAI 358, BAI 447
- BAI 458 Fashion Retail Analytics
- BAI 476 Machine Learning for Business Intelligence*
- MKT467 Customer Analytics*
- MGT461 Management Data Analysis and Communication
- Other approved advanced analytics courses from business or data science (e.g. FIN 431, FIN 412, FIN 433, etc.)