Research Lab on Consumer Neuroscience

graphic image of the brain in a rainbow color effect.

Aim 1: Promote interdisciplinary research between marketing, neuroscience, psychology and health sciences.

Aim 2: Methodological advancement to consumer behavior research through the triangulation of research methods across various disciplines.

Aim 3: Advancement of the application of cognitive neuroscience in marketing.man smiling wearing a light grey suit jacket and white shirtMehdi T. Hossain, Associate Professor Marketing