The Business of Digital Media is an interdisciplinary minor offered jointly with the College of Business and the Harrington School of Communication and Media.
This minor offers you deep knowledge of how digital media works and the skills to create and analyze content. Completing the minor also gives you a specialized credential, positioning you to thrive in the changing business world.
Students in business and non-business majors may apply for the Business of Digital Media minor. Admission is on a space-available basis only, and therefore not guaranteed. Interested students should complete an application form for the minor, available from the Office of the Dean of the College of Business.
Curriculum
A total of 18 credits is required for a minor in the Business of Digital Media.
- Required prerequisite (3 credits):
- MKT 265: Marketing Principles
2. Select one of the following (3 credits):
- MKT 465: Marketing Communications
- MKT 467: Customer Analytics
- MKT 475: Social Media for Marketing: Analytics and Strategy
- BAI 476: Machine Learning for Business Intelligence
3. Select four or five of the following (15 credits)
- MKT 465: Marketing Communications*
- MKT 467: Customer Analytics*
- MKT 475: Social Media for Marketing: Analytics and Strategy*
- BAI 457: Visualizing Data for Business Intelligence
- BAI 476: Machine Learning for Business Intelligence*
- COM 246: New Media and Society
- COM 271: Web Design and Programming
- COM 346: Social and Cultural Aspects of Media
- COM 354: International Business Communications Exchange
- COM 372: Dynamic Web Design and Programming
- COM 442: Strategic Media Communication
- COM 445: Media Advertising
- COM 446: Media Theory
- COM 447: Entertainment Media Research
- FLM 110: Introduction to Film Media Production
- FLM 351: Topics in Film Media Production
- FLM 352: Topics in Film Media Critical Studies
- WRT 227: Business Communications
- WRT 235: Digital Writing and Rhetoric
- WRT 495: Advanced Digital Writing and Rhetoric
*Cannot be used to satisfy both course requirement 2 and 3.