Biography

My name is Hala Chamseddine, a first-year PhD student in Marketing at the University of Rhode Island. I earned my MBA from Northeastern University and my bachelor’s degree in Marketing from the University of Rhode Island. I have also worked as both a substitute and design teacher, which gave me the chance to combine my love for education with leadership in the classroom. I’ve also been active in the URI community as a URI 101 Mentor and a member of the Business Student Advisory Council, experiences that deepened my passion for mentorship and student engagement. My research focuses on consumer behavior, with a special interest in how social media and digital marketing influence decision-making and the growth of e-commerce compared to in-store purchasing