Jessica Strübel

Jessica Strubel
  • Associate Professor and D.B.A. Executive Director
  • Textiles, Fashion Merchandising and Design
  • Phone: 401.874.5481
  • Email: jessica-strubel@uri.edu
  • Office Location: Ballentine 204

Research

After completing her Ph.D. in Consumer Studies and Social Psychology, Jessica worked in marketing in the healthcare industry and then in the wholesale jewelry and diamond industry before going into academia full time. 

Jessica’s research interests stem from her collective interest in bio-cultural/medical anthropology and consumer psychology. She is particularly interested in the psychological processes that culminate in realizing appearance behavior needs and understanding how material culture acquires value and meaning for consumers.

Her current research program examines appearance management and comorbid psychopathologies, and explores of how health and culture are interrelated, specifically through cross-cultural examinations of body image disorders, self-perception, and related consumer behaviors.

  • Consumer psychology
  • Socio-cultural identity, brand identity, and consumer behavior 
  • Social media and consumer behavior 
  • Body image and consumer behavior
  • 3D body scanning technology and self-perception for clinical and industry implications 
  • Health and consumer decision making
  • Men’s health and consumer experiences
  • Positive psychology and sustainable consumerism 

Education

Ph.D., Consumer Studies and Social Psychology
M.A., Bio-cultural Anthropology
B.A., Anthropology

Selected Publications

  • Strübel, J., Goswami, S., & Kang, J. (2023). Improving Society and the Planet: Sustainability and Apparel Post-Pandemic. Sustainability, 15, 12846. https://doi.org/10.3390/su151712846 
  • Jones, D. Strübel, J. & Kim, J.  (2023). ‘I just want a shirt that will fit me!’: An Inductive approach to understanding transgender consumers’ shopping experiences. Fashion, Style and Popular Culture https://doi.org/10.1386/fspc_00143_1
  • Strübel, J., (2023). The Most Swipeable You: Experiences and Self-Perception of Tinder Users. The Journal of American Culture.
  • Strübel, J., and Petrie, T. (2022). Tinder use, gender, and the psychological functioning of young adults. The Journal of Social Media in Society, 11 (2), 159-177.
  • Strubel, J. & Goswami, S. (2022).  Clothing and Self Concept in Cisgender and Transgender Men. Gender Issues. https://doi.org/10.1007/s12147-022-09296-9
  • Strübel, J., and Sklar, M. (2022). Fred Perry: Polos for all. Studies in Symbolic Interaction, 54, 73-89 https://doi.org /10.1108/S0163-239620220000054005 
  • Strübel, J, Leger, R., & Guan X. (2022). Appearance and performance enhancing drug usage and body image across three age cohorts of fitness enthusiast men. Journal of Men’s Health, 18(2), 051. http://doi.org/10.31083/j.jomh1802051
  • Strübel, J., Sabik, N., & Tylka, T. (2020). Body image and depressive symptoms among transgender and cisgender adults: Examining a model integrating the tripartite influence model and objectification Theory. Body Image, 35, 53-62. https://doi.org/10.1016/j.bodyim.2020.08.004
  • Strübel, J., and Petrie, T. (2020). Sexual orientation, eating disorder classification, and men’s psychological well-being.  Psychology of Men & Masculinities, 21(2), 190-200. https://doi.org/10.1037/men0000224