Kevin L. Sample

  • Assistant Professor
  • Marketing
  • Phone: 401.874.7056
  • Email:
  • Office Location: 237, Ballentine Hall


Kevin L. Sample is an Assistant Professor of Marketing in the College of Business at the University of Rhode Island. He received his Ph.D. in marketing from the University of Georgia. He primarily researches the influence of design (architectural, graphic, and product) and visual perception on consumer behavior. His interests in these areas stems from his prior experience as a licensed architect. By drawing upon his designer experience, he hopes his research can lead consumers and marketers to more sustainable, well-designed solutions. He also researches other ways by which marketers and policy makers can have a more positive impact on consumers with some of this work having been highlighted in media outlets, including The Washington Post, CBS News, and Consumer Reports.


Design, visual perception, consumer welfare


Ph.D., Marketing, University of Georgia
MArch (Master of Architecture), Texas A&M University
M.B.A., Mississippi State University
B.A., General Liberal Arts, Mississippi State University

Selected Publications

Sample, Kevin L., Henrik Hagtvedt, and S. Adam Brasel (forthcoming 2020), “Components of Visual Perception in Marketing Contexts: A Conceptual Framework and Review,” Journal of the Academy of Marketing Science.

Venugopal, Srinivas, Roland Gau, Samuelson Appau, Kevin L. Sample, and Rita CF Pereira (2019), “Adapting Traditional Livelihood Practices in the Face of Environmental Disruptions in Subsistence Communities.” Journal of Business Research, 100 (2019): 400-409.

Haws, Kelly L., Rebecca Walker Reczek, and Kevin L. Sample (2017), “Healthy Diets Make Empty Wallets: The Healthy = Expensive Intuition,” Journal of Consumer Research, 43(6), 992-1007.