Ruby Roy Dholakia

  • Professor
  • Area: Marketing and Supply Chain Management
  • Phone: 401.874.4390
  • Email:
  • Office Location: 7 Lippitt Road, Kingston, RI 02881


RUBY ROY DHOLAKIA has been on the CBA faculty since 1981 when she joined URI as an Associate Professor of Marketing. Born in India, educated in the United States (B.S. and MBA from Haas School of Business, University of California, Berkeley and Ph.D. from Kellogg Graduate School of Management, Northwestern University), Professor Dholakia brings her world views and experience to her teaching, research and service. Recognized for her teaching (Tom Chisholm Graduate Teaching Award for 2007) and her research (CBA Dean’s Excellence Award for Research in 2006), she attempts to bridge theory and practice by inviting industry speakers and involving students in projects that offer varied learning experiences. She has supervised cutting edge dissertation topics such as Interactive Advertising (Fortin 1998), Online Information Search (Chiang 2002), Online Shopping (Zhao 2005), Privacy and Online Information Provision (Norberg 2005), Mobile Advertising (Banerjee 2007) and customer co-creat ion (Boveda 2009). Over the many years, she has taught in various international programs in Japan, Finland, Bangladesh, and India; and lectured in many other countries.

She has published widely and presented her research at many conferences nationally and internationally. She is the editor or co-editor of several books that examine the relationships between marketing, development and technology. Her latest publication is a book of cases published by Prentice Hall (India) Marketing Practices in a Developing Economy: Cases from South Asia (2009. She is currently working on a book focusing on how Household Technologies have transformed Consumer Behavior. Because of her widely known research interests in technology and marketing, scholars from many different countries such as Brazil, Denmark, Germany, Finland, and Korea have spent time at CBA and contributed to its global outreach.

Dr. Dholakia is committed to serving the URI and the marketing discipline community, locally as well as internationally. Recently, she co-chaired the URI Branding Committee and served as the first President of the International Society of Market and Development. She is one of three coordinators for the 2009 Honors Colloquium on “Demystifying India” (

She loves to travel and would like to go to the moon if it was affordable and she did not have to kill herself to get in shape for the space flight.