Lauren Labrecque, Associate Marketing Professor and Area Coordinator, for the College of Business provides insight in this recent controversy.
Giving the characters a break seems like a good strategy to Lauren Labrecque, associate professor of marketing at the University of Rhode Island.
“I think they’re going to bring back the characters and probably within a year’s time, if not less,” she predicted. “And when they come back, people — especially M&M’s fans — will have all forgotten what even the controversy was, and will be very welcoming.”
Plus, she added, this is a low-stakes situation. “It’s not a serious outrage,” she said. On the spectrum of brand controversies, “this is so inconsequential.” Because of all that, “it’s going to be a net positive.”