How does behavior influence decisions? Perceptions and judgment have a tremendous role in organizations, impacting all areas of business across industries and sectors.
Decision making is critical to the strategic process.
The way people process information, intuitions, emotions, and social interactions has important implications for decision making and affects many different business functions, including management, marketing, finance, accounting, and public policy.
Faculty researchers at the College of Business use interdisciplinary approaches to research perceptions, judgment, and decision making. Their research findings are translated into important insights that can improve business and society.
Scholarship published by URI College of Business faculty have appeared in many top peer-reviewed journals, including: Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of American Taxation Association, International Journal of Accounting Information Systems, Journal of Popular Culture, Industrial Marketing Management, International Journal of Research in Marketing, Journal of Nonverbal Behavior, Journal of Retailing, Journal of Business Research, Journal of Behavioral Decision Making, International Journal of Behavioral Nutrition and Physical Activity, Journal of Retailing and Consumer Services, and Marketing Letters, among many others.
Featured Faculty Research
Atlas, Stephen A, and Daniel M Bartels. 2018. “Periodic Pricing and Perceived Contract Benefits.” Edited by Eileen Fischer and Stijn van Osselaer. Journal of Consumer Research 45 (February): 350–64.
Biswas, Dipayan, Lauren I. Labrecque, and Donald R. Lehmann. 2021. “Effects of Sequential Sensory Cues on Food Taste Perception: Cross‐Modal Interplay Between Visual and Olfactory Stimuli.” Journal of Consumer Psychology, February, jcpy.1231.
Haws, Kelly L., Kevin L. Sample, and John Hulland. 2022. “Scale Use and Abuse: Towards Best Practices in the Deployment of Scales.” Journal of Consumer Psychology, July, jcpy.1320.
Sample, Kevin L., Henrik Hagtvedt, and S. Adam Brasel. 2020. “Components of Visual Perception in Marketing Contexts: A Conceptual Framework and Review.” Journal of the Academy of Marketing Science 48 (3): 405–21.
Shin, Seung Kyoon, Kyungwoo Kang, and G. Lawrence Sanders. 2023. “The Effects of Perceived Network Characteristics on Knowledge Exchange in Virtual Communities.” Decision Sciences, February, deci.12591.