How does behavior influence decisions? Perceptions and judgment have a tremendous role in organizations, impacting all areas of business across industries and sectors.
Decision making is critical to the strategic process.
The way people process information, intuitions, emotions, and social interactions has important implications for decision making and affects many different business functions, including management, marketing, finance, accounting, and public policy.
Faculty researchers at the College of Business use interdisciplinary approaches to research perceptions, judgment, and decision making. Their research findings are translated into important insights that can improve business and society.
Scholarship published by URI College of Business faculty have appeared in many top peer-reviewed journals, including: Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of American Taxation Association, International Journal of Accounting Information Systems, Journal of Popular Culture, Industrial Marketing Management, International Journal of Research in Marketing, Journal of Nonverbal Behavior, Journal of Retailing, Journal of Business Research, Journal of Behavioral Decision Making, International Journal of Behavioral Nutrition and Physical Activity, Journal of Retailing and Consumer Services, and Marketing Letters, among many others.
Featured Faculty Researchers
- Christy Ashley, Associate Professor of Marketing - Featured Research
Consumer territorial responses in service settings
It's Closing Time: Territorial Behaviors from Customers in Response to Front Line Employees
More Research 
Stephen Atlas, Associate Professor of Marketing - Featured Research
Periodic Pricing and Perceived Contract Benefits
Time Preferences and Mortgage Choice
Cynthia Blanthorne, Professor of Accounting - Featured Research
Cognitive responses to partitioned pricing of consumption taxes: Consequences for state and local tax revenues
Douglas Creed, Professor of Management - Featured Research
Institutional Aesthetics: Embodied Ways of Encountering, Evaluating, and Enacting Institutions
A place in the world: vulnerability, wellbeing, and the ubiquitous evaluation that animates participation in institutional processes- Mehdi Hossain, Assistant Professor of Marketing - Featured Research
Relational communication and illusionary loyalty: Moderating role of self-construal
More Research 
Lauren Labrecque, Assistant Professor of Marketing - Featured Research
Celebrity endorsement in social media contexts
Color research in Marketing
More Research
Kevin Sample, Assistant Professor of Marketing - Featured Research
Healthy diets make empty wallets: The healthy=expensive intuition
Components of Visual Perception in Marketing Contexts: A Conceptual Framework and Review
Jessica Strϋbel, Asst. Professor, Textiles, Merchandising, & Design - Featured Research
Impressions of young persons wearing hearing aids and eye glasses
More Research
Anis Triki, Assistant Professor, Accounting - Featured Research
Can multitasking influence professional skepticism?
Examining the effect of deception detection decision aids on investor’s perceptions of disclosure credibility and willingness to invest