Trending Now: Women in Social Media Panel
Social media is more than a platform; it’s a profession. Learn how industry experts use content, branding, and strategy to build meaningful careers. Together, the Career Center for Experiential Education (CCEE) and the Harrington School Social Media Agency present a panel discussion on leveraging social media and content creation to build a rewarding career.
February 26 at 4:00pm
Galanti Lounge in the Robert L. Carothers Library
Panelists include :
Audrey Finocchiaro, the co-founder of The Nitro Bar
Audrey Finocchiaro is the co-founder of Nitro Bar, a Rhode Island–based coffee brand that has grown from a single mobile cart in 2016 into multiple storefronts across the state. In addition to building a beloved local business, Finocchiaro has driven Nitro Bar’s national recognition through savvy, creative use of TikTok, where her content re-creating unique coffee orders has helped grow the brand’s following to over 600,000. Her work highlights the power of social media to build community, brand loyalty, and real-world business growth.
Amy Righter ’15, the Marketing Lead, Social & Brand Partnerships for Taskrabbit
Amy Righter is the Marketing Lead for Social & Brand Partnerships at Taskrabbit, where she built the brand’s social and influencer programs from scratch. With a career spanning over a decade, Amy specializes in the high-impact intersection of content strategy and creator partnerships. Before joining Taskrabbit, she honed her skills in the fast-paced worlds of sports marketing with the Boston Bruins and agency life for brands like Dunkin’. Today, she oversees the strategic integration of social media content, influencer strategy, and high-impact marketing partnerships.
Catherine Scott ’14, the Social Media and Marketing Manager for URI
Catherine Scott is the Social Media and Marketing Manager at the University of Rhode Island, where she leads the university’s social presence with a strategic focus on community building, storytelling, and student experience. She works closely with colleges, departments, and student teams to create social-first content that strengthens belonging and celebrates the achievements of the URI community. She is also a proud URI alumna.
Brittney Darcy ’21, the marketing manager for Moore House Design
With over seven years of industry experience, Brittney Darcy leads brand marketing through a multifaceted creative lens, bridging strategic insight, narrative storytelling, and refined editorial aesthetics to shape how design is seen and experienced. A graduate of the University of Rhode Island, her work spans brand development, creative strategy, PR, and visual direction, with a focus on building thoughtful, culturally resonant brand identities. She shapes brand visibility through editorial storytelling, strategic partnerships, and art-directed experiences, creating moments that translate seamlessly across platforms and into the real world.
Ashley Bard, the Content Marketing & Studio Manager for Newport Mansions
Ashley Bard is an award-winning creative director with 20 years of experience across beauty, culture, and celebrity-driven media. She previously served as Marketing Director at Good Dye Young and has directed campaigns for Puma, Sephora, Bonnaroo, and Disney. She currently leads content and creative at The Newport Mansions, overseeing digital storytelling and video production.