Examine and explore public relations principles, concepts and emerging trends associated with the role of the PR practitioner.

Principles and procedures in public relations: emphasis on role of the public relations practitioner as a specialist in communication; analysis of publications produced as a part of public relations.

Ethical analysis of topics such as war, capital punishment, sexual morality, suicide, animal rights, honesty and deception, world hunger, discrimination, abortion.

Examines the challenges of leading teams in the complex contemporary operating environment (COE).

Overview of leadership fundamentals such as problem-solving, public speaking, providing feedback, and using effective writing skills.

Introduction to leadership dimensions while presenting a big picture understanding of a leadership development program.

Introduction to organizational behavior; focus on individual, interpersonal, team and organization factor, and how these shape individuals behaviors at work.

An introduction to marketing from a managerial viewpoint, focusing on brand management and marketing strategy.

Kinematic and kinetic study of motion of particles, systems of particles, and rigid bodies, acted upon by unbalanced force systems, using both scalar and vector methods; development of methods of analysis based on the direct application of Newton’s laws, work-energy and impulse-momentum principles.