Social Media Graduate Certificate

Develop, create, and evaluate social media strategies for businesses and organizations.


URI Online’s Social Media Graduate Certificate provides students with:

  • Hands-on experience
  • Asynchronous courses
  • Opportunity to complete program in 2 semesters
  • Flexible schedule
  • Accessibility

Housed in URI’s Harrington School of Communication and Media, URI Online’s Social Media Graduate Certificate will provide students the knowledge needed to excel in the industry. This graduate certificate program offers hands-on experience to enhance practical social media skills by interacting with instructors and peers who have different sets of expertise and perspectives.


Courses are designed to broaden current and future social media specialists’ strategic perspectives and improve necessary social media skills for businesses and organizations.

SCM 610: Social Media for Strategic Communication
This course teaches students how to best use social media as a tool to meet business and brand needs.

SCM 611: Social Media Branding
This course guides students through strategies for developing social media branding campaigns.

SCM 612: Modes of Creative Content Creation
This course explores various production approaches and how to create engaging social media content.

SCM 613: Social Media Analytics and Listening
This course shows students how utilizing analytics can create specific and effective brand strategies.

Tuition per credit based on 2023/2024 academic year rates (subject to change): $887


  • GPA of 3.0 or higher*
  • College transcripts
  • Two letters of recommendation
  • Resume/CV
  • Statement of purpose
    • Interest in social media marketing
    • Relevant work experience
    • Reasons for applying to the online program at URI
    • Professional goals, as well as plans for achieving these goals

*Applicants with a GPA lower than 3.0 may be considered for provisional admission — please contact before applying to discuss the GPA requirement.

Fall 2024 Dates

7/30Application Deadline
9/3Classes Begin

Interested in learning more?

Attend one of our upcoming virtual info-sessions to discover why URI Online is the right choice for you.


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Career Opportunities

Advance your career with URI Online.

Social media has grown to be more than a platform for advertising and information sharing. Effective social media strategies can boost an organization’s reputation and create a long-lasting consumer relationship. Social media has become an integral part of the success for brands and organizations. As such, there are numerous career opportunities in this field, including:

Social Media Manager

Develops and implements social media strategies, creating content, managing social media accounts, analyzing metrics, and engaging with followers

Content Creator

Produces engaging and relevant content for social media platforms, including posts, videos, graphics, and blog articles

Digital Marketing Specialist

Executes digital marketing campaigns across various channels, including social media, e-mail, and SEO, to drive brand awareness and conversions.

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