Instructor: Suh, Wangsuk
An introduction to marketing from a managerial viewpoint. Examines social, economic, technological, legal, ethical, and other environmental factors and their impact on product, price, promotion, and distribution decisions in a worldwide market. (Lec. 3/Online) Pre: Open to students with 24 credits or permission of dean’s office. Proficiency test available if course was taken at a non-AACSB program prior to transfer to the University.
3 crs.
Session 2 (6/24-7/26)
Schedule: Online
Course delivery: Online-Asynchronous
General education outcome: N/A
Additional fees: No additional fees.

Syllabus

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