Frameworks and quantitative approaches for implementing strategic customer relationship management, customer-based marketing metrics, essential database marketing tools, supplier/customer selection and targeting.

Analyze ways marketers adapt their strategies in digital environments.

A review of the consumer decision-making process and factors that influence consumers, including ethical issues.

An introduction to marketing from a managerial viewpoint, focusing on brand management and marketing strategy.

Examination of the contemporary social, political, cultural, legal and ethical forces that shape the business environment.

Introduction to organizational behavior; focus on individual, interpersonal, team and organization factor, and how these shape individuals behaviors at work.

The management of manufacturing and service operations.

Analysis of marketing problems and determination of marketing policies in product development, promotion, pricing, channel selection; legal aspects.