Instructor: Sheinin, Daniel A
Cross-listed as (MBA) BUS588. Provides an in-depth knowledge base for developing effective and efficient strategic marketing communications. Covers communication objectives, strategies, and tactics, and explores when to use them. (Online) Pre: MBA505 or MBA519 (BUS519) or permission of instructor.
3 crs.
Session 2 (6/22-7/25)
Schedule: T: 6:00 PM-9:45 PM
Course delivery: Online-Synchronous
General education outcome: N/A
Additional fees: No additional fees.

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