Instructor: Leger, Rosemary
Describes the nature and scope of marketing research activities. Reviews research designs, sampling, measurement, analysis, and other issues with focus on providing marketing information to management. (Lec. 3) Pre: BAI (BUS) 210 or STA 308, BAI (BUS) 211 or BAI 311 and MKT (BUS) 265 or 265H.
3 crs.
Session 2 (6/24-7/26)
Schedule: T, TH: 5:00 PM-6:15 PM
Course delivery: Online-Synchronous
General education outcome: N/A
Additional fees: No additional fees.

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